Dusan Agbaba

Dusan Agbaba

Founder at KomDigit
Novi Sad, Serbia

Summary

Paid search manager at Komdigit LLC
I have 9 years experience as high-performance affiliate/publisher by promoting various affiliate programs using Google Adwords and Bing Ads search and display networks .
• Run paid search campaigns on Google AdWords (Search and Display campaigns) Bing Ads network ( Search campaigns) including: keywords research, text ads creation and optimization, campaign and ad group creation, geo targeting, site links, callout, location extensions creation, etc.
• Daily monitoring ads spend and keywords bids analysis
• Bing Ads accredited professional
• Implement and monitor PPC strategy to drive traffic and conversion rates
• Identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment
• Experience of budgeting, reporting and analysis
• Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook and Instagram.
• Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.
• Construct top targeting segments based on campaign goals through fan demographic data, Google insights, Affinity markets, 1st Party Data (Custom Audiences, etc.) and other available data.
• Run multivariate tests in order to determine highest performing creative and target markets to increase campaign performance.
• Provide conversion-focused ad creative direction and occasionally write ad copy based on past data learnings.
• Ensure proper tracking, attribution, and consistency across diverse programs and channels.
• Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
• Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & eCommerce tactics

Positions

Paid Search Manager
KomDigit Agency
Serbia
2011 - Present (7 years 3 months)
Novi Sad-Concord

Education

Bachelor's degree in Textile Sciences and Engineering

1991 - 1994 (3 years)

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