Christopher Lee Ball

Christopher Lee Ball

Head of User Experience & Executive Creative Director at DigitasLBi
London, United Kingdom

About me

I've been designing digital experiences since 2000. My passion is an unrelenting focus on people – why and how they use products and services, and how to make their experience ever better. I believe in the power of storytelling, and I'm well versed in design standards for a range of channels – from the web to voice control. In a world of fragmented information and experiences, I excel at designing unifying journeys that create an emotional connection to brands, products and services.

I am the proud leader of a fabulous team of UX, visual, content and interaction designers. They work collaboratively on a mix of design and innovation projects for industries ranging from banks to cars. Their focus is quality, creativity, and the customer. And because of our unique mix of skills and experience, we love building beautiful multi-channel experiences.

I cut my design teeth creating new digital products for Thomson Reuters in New York City. I moved to London in 2005, where I became one of the lead designers of iPlayer and YouView at the BBC. I'm now an ECD and head of user experience at DigitasLBi in London.


Executive Creative Director & Head of UX
London, United Kingdom
October 2009 - Present (9 years 3 months)
Overseeing a team of 50 UX, visual, content, and copy designers, I help to create and drive our department’s vision and guiding principles. I ensure quality work, increase efficiencies, pitch new business, foster mentorship, improve career development, and recruit some of the best talent around. I educate the business on the role of user experience as a professional service, and I represent DigitasLBi externally at conferences and through a relationship with D&AD.


Master of Arts (M.A.) in Film Studies

2005 - 2006 (1 year)

Bachelor of Arts (B.A.) in English Literature (Modern)

1995 - 1999 (4 years)

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