| Title | Horse's Mouth |
| Agency | adam&eveDDB |
| Campaign | Incredible But True - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2006 / 1 |
| Product | Passat |
| Business Sector | Cars |
| Tagline | Incredible, but true |
| Story | An English couple go to VW Headquarters in Germany to check the price of a Passat |
| Philosophy | DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think. In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Partizan Paris |
| Agency Producer | Lucinda Ker |
| Creative Team | Matt Lee |
| Creative Team | Peter Heyes |
| Account Manager | Rob Connolly |
| Account Manager | Charlie Elliott |
| Director | Eric Lynne |
| Producer | David Stewart |
| Cameraman | Blasco Giurato |
| Lighting Director / Lighting | Blasco Giurato |
| Editing Company | Speade |
| Editor | Sam Sneade |
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