| Title | Generation Lockdown |
| Agency | McCann New York |
| Campaign | Generation Lockdown |
| Advertiser | March for Our Lives |
| Brand | March for Our Lives |
| Posted | June 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In 95% of public schools in the United States, lockdown drills are as common as math and science. In this film, a young school pupil explains to a shocked audience how she and her classmates have been taught to barricade doors with tables and balance on toilet seats so that gunmen can’t see their feet. March For Our Lives believes politicians have shifted the responsibility of preventing mass shooting to kids — forcing them to become experts in their own survival instead of tackling any meaningful gun reform. |
| Media Type | Web Film |
| Length | |
| Production / Sound Producing | Duotone Audio Group |
| President | Devika Bulchandani |
| Chief Creative Officer | Sean Bryan |
| Chief Creative Officer | Tom Murphy |
| Executive Creative Director | Susan Young |
| Executive Creative Director | Daniela Vojta |
| ACD | Lucas Shanks |
| Writer | Lucas Shanks |
| ACD | Will Montgomery |
| Art Director | Will Montgomery |
| Art Director | Andre de Castro |
| Chief Production Officer | Nathy Aviram |
| Lead Producer | Gabrielle Levy |
| Executive Producer-Innovation | Christine Lane |
| Senior Producer | Chance Bassett |
| Social Media Coordinator | Sarah Chadwick |
| Director of Operations | Amanda Conlee |
| Content Creator | Ryan Deitsch |
| Founder | Ryan Deitsch |
| Founder | Lauren Hogg |
| Deputy General Counsel | Robyn Mohr |
| PR Agency | Precision Strategies |
| Chief Creative Officer | Eric Silver |
| Global Executive Creative Director | Pierre Lipton |
| Executive Creative Director | Marco Pupo |
| Creative Director | Karsten Jurkschat |
| Creative Director | Alex Little |
| Executive Producer | John McAdorey |
| Chief Communications Officer | Jeremy Miller |
| Social Strategy Director | Whitney Alexander |
| Business Affairs | Danielle Korn |
| Director of Talent Payment | Kimberly Kress |
| Senior Project Manager | Bristol Parish |
| Director | Bryan Buckley |
| Executive Producer | Mino Jarjoura |
| Executive Producer | Kevin Byrne |
| Executive Producer | Caleb Dewart |
| Producer | Matt Lefebvre |
| Production Manager | Sherra Fermino |
| DP | Scott Henriksen |
| Editor | Jason MacDonald |
| Production Company | Hungry Man |
| Editor | Justin Quagliata |
| Editing Company | NO6 |
| Editorial Company Executive Producer | Corina Dennison |
| Post-production Producer | Malia Rose |
| Post-production Producer | Laura Molinaro |
| Flame Artist | Ed Skupeen |
| Flame Assistant | Mark Reyes |
| Colorist | Steve Picano |
| Flame Artist | Tom Graham |
| Post Production | The Mill LA |
| Creative Director | Phil Crowe |
| Producer | Marie O'Brien |
| Executive Producer | Anastasia Von Rahl |
| Audio Engineer | Brian Goodheart |
| Producer | Patrick Sullivan |
| Producer | Justine Cortale |
| Audio Executive Producer | Ross Hopman |
| Music Composer | Brad Fischer |
| Production Company | STALKR |
| Executive Producer | Colleen Cavanaugh Anthony |
| Producer | George Alvarez |
| Producer | Natalie Stowell |
| Research | Niko Savich |
| Research | Craig Phillips |
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