| Title | What are you looking for in 2019? |
| Agency | Africa |
| Campaign | What are you looking for in 2019? |
| Advertiser | Banco Itaú |
| Brand | Banco Itaú |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Itau Bank has launched its most awaited end-of-year film in the Brazilian market “What are you looking for in 2019?” (here). Aiming at making people think about what they want for the new year, the campaign invites dialogue and values shared positive thoughts, however one’s paths, opinions and attitudes might differ from the next. Inspired in humanity’s relationship with its desires and wishes facing a new year about to commence, the campaign created by ad agency Africa discusses which are the things people want to conquer in their lives and the bonds that bring them together, overcoming the barriers that might make them clear. |
| Media Type | Television |
| Length | |
| Sound Production | Antfood |
| Chief Creative Officer | Sergio Gordilho |
| Executive Creative Director | Otavio Schiavon |
| Creative Director | Jeferson Rocha |
| Creative Director | Everton Behenck |
| Art Director | Jeferson Rocha |
| Copywriter | Everton Behenck |
| Client Services Director | Ana Hasegawa |
| Client Services Director | Tariana Cruz |
| Client Services Director | Francine Pellacani |
| Client Services Director | Greta Rodrigues |
| Client Services Director | Maithe Amaral |
| Media Director | Luiz Fernando Vieira |
| Media Director | Francisco Custódio |
| Media Director | Beto Lima |
| Media Director | Nathalia Oliveira |
| Media Director | Marcelo Carmim |
| Media Director | Daniel Miscolcz |
| Media Director | Gabriela Abdo |
| Media Director | Paula Rumachella |
| Account Planner | Rodrigo Maroni |
| Account Planner | Rafael Camilo |
| Account Planner | Felipe Nogueira |
| Account Planner | Rafael Trevisan |
| Account Planner | Leonardo Juhasz |
| Account Planner | Iago de Moura |
| Account Planner | Thauanne Menezes |
| Account Planner | Tiago Tuiuiu |
| Agency Producer | Rodrigo Ferrari |
| Agency Producer | Mariana Hermeto |
| Agency Producer | Ian Inglez |
| Production Company | Saigon Filmes |
| Director | VELLAS |
| Executive Producer | Marcelo Altschuler |
| Director of Photography (DOP) | Agustin Claramunt |
| Art Director | Marcelo Reginato |
| Production Coordinator | Carol Pessini |
| Post Production | Nash Post Production |
| Post Production Coordinator | Virgini Fares |
| Finishing | Fabio Abreu |
| Editor | Rami D'Aguiar |
| Advertising Manager | Eduardo Tracanella |
| Advertising Manager | Juliana Cury |
| Advertising Manager | Natalia Barreira |
| Advertising Manager | Mariana Villela |