Neal Lattner

Neal Lattner

Director of Relationship Marketing & Business Development at THE Association of Independent Commercial Producers, New York
United States

Summary

Visionary, creative and results driven team-oriented marketing and sales professional with proven experience in leading and developing successful marketing, branding and advertising campaigns. An intellectually curious problem solver who presents practical solutions utilizing new thinking and tools for business applications. A collaborative and persuasive leadership style is augmented by exceptional communication skills with a driven desire to succeed. Strong foundation in strategic branding and analytics with sales and business development experience in corporate & entrepreneurial environments. Extensive knowledge of the Consumer Electronics, Commercial Production, Entertainment and Internet/Digital Marketing industries.
Expertise in the areas of:

Specialties:
•Strategic Market Planning
•Market Identification
•Advertising/Branding
•Revenue/Market Growth
•Business-to-Business Relationship Marketing
•Direct Response Marketing
•Promotional Campaigns
•Media Planning/Buying
•Sponsorship Evaluation/Planning/Execution
•Customer & Trade Loyalty
•Online Media/Paid Search/Analytics

Positions

Director of Relationship Marketing & Business Development
New York, United States
October 2013 - Present (4 years 3 months)
Strategic planning and activation of integrated B2B marketing programs leading to over 75% growth of advertising, partnership and sponsorship revenue.

Built marketing and business relationships with VR production companies, hardware manufacturers and content developers to create new revenue generating opportunities for the AICP.

Created new web and social media digital platforms to enhance our partners business engagements with our members.

Developed new media and sponsorship benefits packages and communications materials targeted to key business vertical partners leading to growth of the advertising and sponsorship client base from 50 to over 450 clients.

Evaluated and developed new strategic assets and marketing resources that improved revenue and profit margin for the organization.

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