| Title | Burn Out |
| Agency | 72andSunny |
| Campaign | Axe Music + Martin Garrix |
| Advertiser | Unilever |
| Brand | Axe Music |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Toiletries |
| Story | This music video promotes a partnership between Axe and Dutch DJ/producer Martin Garrix, as well as a special edition body spray. In a late-night laundromat, a quirky guy tries to impress a girl. After a spritz of body spray, the drum of a washing machine opens into a gorgeous fantasy land. From Tokyo to the jungle and a museum at night, the hero pursues the girl of his dreams. Eventually, they return to the laundromat, where it's as if nothing has happened. Luckily Garrix himself is on hand to encourage the hero to try again. |
| Media Type | Music Video |
| Length | |
| Soundtrack | Burn Out |
| Music | Martin Garrix |
| Music | Justin Mylo |
| Director | Kinopravda |
| Production Company | Caviar Amsterdam |
| Singer | Dewain Whitmore |
| Creative Director | gregg clampffer |
| Creative Director | Adam Koppel |
| Designer | Christian Baur |
| Strategy Director | Fernando Ribeiro |
| Brand Director | Angelina Joy |
| Agency Producer | Eline Bakker |
| Agency Producer | Matt Marty |
| Agency Producer | George Ancock |
| Agency Producer | Annelien Orbie |
| Group Brand Director | Rob Conibear |
| Business Manager | Selam Kehishen |
| Brand Manager | Henry Poynor |
| Copywriter | Rachel Sato-Banks |
| Brand Coordinator | Caitlin McStravick |
| Strategist | Janosch Eink |
| Director of Photography (DOP) | Gábor Garai |
| Producer | Javier Alejandro |
| Editor | Márton Gothár |
| VFX Artist | Marcell Márton |
| VFX Producer | Zoltán Hídvégi |
| VFX Producer | Viktor Vajda |
| Photographer | Bram Spaan |
| Retoucher | Loupe Imaging Amsterdam B.V. |
More Work
SEE ALLYou’re Gold 1
- BRAND:
- Axe Spray
- AGENCY:
- 72andSunny
You’re Gold 3
- BRAND:
- Axe Spray
- AGENCY:
- 72andSunny
You’re Gold 2
- BRAND:
- Axe Spray
- AGENCY:
- 72andSunny