CDOT - Motorcycle Operator Safety Training - "Leaders are Trained not Born"

Amélie Company

Amélie Company Denver, United States

3960

Title	Leaders are Trained not Born
Agency	Amélie Company
Campaign	Ride Wise
Advertiser	The Colorado Department of Transportation
Brand	CDOT - Motorcycle Operator Safety Training
Date of First Broadcast/Publication	2017 / 5
Business Sector	Road Safety
Tagline	Leaders are Trained not Born
Story	While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go. To change riders’ attitudes towards training, we wanted to assert that “good enough” is decidedly “not great.” We used pinstriping – a popular artistic form amongst motorcycle enthusiasts – to equate hands-on training to greatness, and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it.
Media Type	Print
Associate Creative Director	Eric Hines
Art Director	Chelsea Anderson
Art Director	Jennie Jarzabek
Copywriter	Cecil Bozard
Copywriter	Rachel Edwards
Production Designer	Todd Fisher
Chief Creative Officer	Pat Feehery
Senior Account Executive	Josh Opat
Account Executive	Cari Stubbs
Account Director	Mackie Clonts