Joseph Szala

Joseph Szala

Curator, Journalist, Podcaster, Expert at Grits X Grids
Greater Atlanta Area, United States


Restaurant & Beverage Brand Strategist, Creative, Curator, Podcaster & Author

I serve as the Principal of Vigor, a branding and marketing strategy consultancy that specializes in restaurant, beverage, and hospitality industries. We have worked with brands like of Zaxby's, Steak N Shake, Marriott International, IHG, Reebok, Sony, Weather Channel, Porsche, New York Times, Kerastase, Flexjet, Mark Garrison Salon, Evian water, Pfaltzgraff, Datum Filing Systems, PBS, Speed Network, Hallmark Channel, Perfetti Van Melle, Hershey's, Coca-Cola and more to extend the impact of their messages.

Specialties: Focus on branding all business aspects, building customer and employee loyalty, boosting word-of-mouth advertising and other grassroots initiatives. We also center heavily on the web and new media. This includes online advertising, search engine marketing (SEM), search engine optimization (SEO) and robust web development


Curator, Journalist, Podcaster, Expert
Grits X Grids
United States
January 2012 - Present (6 years)

Grits X Grids ( is the premier website for restaurant and beverage branding and design inspiration. The accompanying podcast highlights creatives in the industry and their thoughts on monthly themes covering a wide range of topics.

The blog highlights works of excellence from around the world spanning restaurants, spirits, wine, craft beer, and everything in between.
Principal, Creative, Strategist
Vigor Restaurant Branding
United States
January 2000 - Present (18 years)
Atlanta, Georgia
Vigor is a restaurant and beverage branding and marketing studio based in Atlanta, Georgia, but servicing the world. Do it with Vigor™


AI-Bradley Academy

Associates in Graphic Design
2002 - 2003 (1 year)
Activities and Societies: Bradley is a highly intensive school that focuses on the core fundamentals of design. Unfortunately there were no opportunties for extra-curricular activities.

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