blue lu

blue lu

Creative Director at BBH Shanghai
shanghai, China

About me

Blue has over 10 years of experience in advertising. Blue was selected to represent China at the Cannes Young Lions Print Competition in France. In 2017 she was exchange to BBH London office for one month with her
Blue’s works have consistently been shortlisted and/or awarded on both the local and international award circuits. These include several shortlists at Cannes Lions; a Gold in Video and a Silver in Print, both at the One Show Youth Awards ; and a Silver at the prestigious LongXi International Awards for Chinese advertising.

Before joining BBH, Blue worked for BBDO and McCann Erickson working on Clients that include Swire Properties-Sanlitun Village, Clarks,Dulux and more.

DENTSU shanghai
July 2010 - October 2011 (1 year 3 months)
Key client: episteme, Suntory, HSBC, RICOH
July 2009 - July 2010 (1 year)
Key client: Bose,Hengyuanxiang
September 2008 - July 2009 (10 months)
Key client: Lancome,Kiehls,
Copywriter Freelancer
BBDO Shanghai
March 2008 - September 2008 (6 months)
Key client: Stayfree, Nobel, Clarks, Dulux, Laneige

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