My Latest Work
SEE ALL WORKHarbin Beer 2014 FIFA TV Campaign
Harbin Beer 2014 FIFA TV Campaign
Harbin Beer 2014 FIFA TV Campaign
Harbin Beer 2014 FIFA TV Campaign
About me
Blue has over 10 years of experience in advertising. Blue was selected to represent China at the Cannes Young Lions Print Competition in France. In 2017 she was exchange to BBH London office for one month with her partner--haoxi.lv.
Blue’s works have consistently been shortlisted and/or awarded on both the local and international award circuits. These include several shortlists at Cannes Lions; a Gold in Video and a Silver in Print, both at the One Show Youth Awards ; and a Silver at the prestigious LongXi International Awards for Chinese advertising.
email: spotted.deer1202@hotmail.com
Before joining BBH, Blue worked for BBDO and McCann Erickson working on Clients that include Swire Properties-Sanlitun Village, Clarks,Dulux and more.
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My Work
SEE ALL WORKPositions
Creative Director
Bartle Bogle Hegarty Shanghai
Shanghai, China
August 2013 - Present (10 years 2 months)
Key client: Samsung.AXE. Dulux. Harbin beer. Mentos. CCTV.Candy Crush.AUDI.IKEA
Qiantu Print
- BRAND:
- Qiantu
Hennessy Dining Campaign
- BRAND:
- Hennessy
Save Ivory Idea Board
- BRAND:
- WWF
Senior Copywriter
McCann-Erickson Guangming Shanghai
China
October 2011 - August 2013 (1 year 10 months)
Key client: Swire Properties.Sanlitun Village.
Copywriter
DENTSU shanghai
China
July 2010 - October 2011 (1 year 3 months)
Key client: episteme, Suntory, HSBC, RICOH
GreenPeace
- BRAND:
- Greenpeace
Copywriter
Brainbrand
China
September 2008 - July 2009 (10 months)
Key client: Lancome,Kiehls,Qidian.com
Copywriter Freelancer
BBDO Shanghai
China
March 2008 - September 2008 (6 months)
Key client: Stayfree, Nobel, Clarks, Dulux, Laneige