| Title | Wonderfully Predictable |
| Agency | BBH |
| Campaign | Wonderfully Predictable |
| Advertiser | KKR |
| Brand | Trainline |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Philosophy | Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward. The brand idea will be brought to life across all channels and will be launched with Trainline’s biggest brand investment to date across UK, France and Italy through January and February. The launch film was captured by acclaimed up-and-coming director Pedro Martin-Calero at BLINK who mimicked classic cinematic techniques to create a dramatic railway station chase-scene worthy of any blockbuster spy movie. The idea behind ‘Wonderfully Predictable’ is to demonstrate how Trainline uses its understanding of travel, travellers and technology to help deliver a more seamless journey experience. The dramatic spy chase quickly loses its intensity when a helpful traveller with the ‘wonderfully predictable’ Trainline app gives the film’s hero ‘real time’ train times and platform information which help her locate the villain. Filmed in Kiev Central Station, the ad will make its debut on TV and in cinemas across the UK this January during screenings of the aptly named Hollywood film The Commuter. An integrated social media and online campaign will amplify the video content to further increase awareness. The campaign was created by BBH under the direction of Trainline’s brand marketing director Lisa Bowcott, who was appointed to the role in March 2017.Media planning and buying was by Blue 449. |
| Media Type | Digital |
| Length | |
| Market | France |
| Post Production House | MPC LDN |
| Head of Brand UK | Sheridan Snellgrove |
| European Brand Marketing Director | Lisa Bowcott |
| Strategist | Imali Hettiarachchi |
| Assistant Producer | Fatima Kried |
| Producer | Victoria Keenan |
| Creative Director | Hamish Pinnell |
| Creative | Fred Rodwell |
| Creative | Andy Parsons |
| Account Manager | Jazz Powell |
| Media Agency | Blue 449 |
| Group Business Director | Mary Gannon |
| Account Director | Laura Edwards |
| Sound Production | String & Tins |
| Edit Company | Speade |
| Production Company | Blink |
| Producer | Corin Taylor and Patrick Craig |
| Executive Producer | Paul Weston |
| DOP | Sebastian Blenkov |
| Director | Pedro Martin-Calero |