| Story | Along the way toward conquering the digital natives, Strellson presents young men with an entertaining challenge, reaching the target group exactly where they spend most of their time – in social media. With the Strellson Like Shop, Serviceplan Campaign X launched a completely new online shop for the Swiss fashion company, where visitors could shop and pay like never before – with Likes. Users all over the world had the opportunity to choose an item from the spring/summer collection and to “buy” it by generating Likes on Facebook. They were also able to collect Likes from their own friends by means of their own personalized post. Structured like a regular online shop, you could buy T-shirts from as little as 50 Likes, trousers from 80 Likes and coats or suits for up to 350 Likes. As soon as the corresponding number of Likes was reached, the customer could delight in his new look – and the article in the Like Shop was sold out. By sharing personalized posts on their own pin boards, each participant in turn became a multiplier – resulting in an increase in the popularity of the brand and further expansion of the Strellson online community. |