| Title | Fly the Flag |
| Agency | The Adventures Of |
| Campaign | Fly the Flag |
| Advertiser | ASICS Corporation |
| Brand | Onitsuka Tiger - Asics |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Unisex Shoes |
| Philosophy | Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games. Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection. The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic. |
| Media Type | Television & Cinema |
| Length | |
| Market | Mexico, Japan |
| Music Agency | Audentity Music & Sound |
| Production Company | Halal |
| Director of Integrated Communication | Robin Karakash |
| Business Strategist | Thomas Eon |
| Managing Director | Sophie Mayer |
| Executive Producer | Chris Seegel |
| Creative Director | Gustavo Vieira-Dias |
| Creative | Sol Oh |
| Composer | Niels den Otter |
| Editor | Fatih Tura |
| Post Production House | Darlings Post |
| Stylist | Lisa Anne Stuyfzand |
| Producer | Job Sanders |
| Illustrator | Karan Singh |
| Executive Producer | Ezra Xenos |
| Director of Photography (DOP) | Noel Schoolderman |
| Art Director | Grietje Schepers |
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