Ovais Aslam

Ovais Aslam

Founder at Advoam
Pakistan, Pakistan

About me

Business strategy is too often separated from creative strategy, and the translation between these can be extremely difficult. This disconnect not only slows agility but dulls efficacy.
Keeping the above in mind, Advoam was launched. An advertising agency specializing in creating content that is responsive to the increasing rate of change in trends and consumer lifestyle.

As a one stop shop, we offer our expertise in Design, Animation and Social Media



Specialities: Brand Identity, Packaging, Website Design, Visual Presentations, Merchandising, Motion Graphics, Explainer video, 2D and 3D animations, Strategic planning, Retail design & marketing and IMC planning.

Positions

Founder
Advoam
Pakistan
October 2017 - Present (10 months)
Assistant Brand Manager
Hilal Foods (Pvt) Ltd.
Pakistan
November 2016 - September 2017 (10 months)

- Executed a 360 degree campaign for Fresh Up "Kare Andar se Fresh" including a successful TV commercial, Outdoor and POSM
- Formulating the research plan for the usage and attitude consumer study, Retailer study and Central location testing for Gums and Mouth Freshener category
- Effective and efficient budgeting, P&L management, sales planning and execution, sales monitoring, trade activities and BTL activation of assigned brands
- lead the ATL maintenance campaign of Tulsi to retain leadership and generate incremental sales
- Improved Margins through planning and implementing cost saving initiatives
- Collaborated with field sales and channel development through nationwide market visits to drive trade marketing for Mouth Freshener portfolio
- Orchestrated the packaging development process for the Mouth Freshener category including Tulsi and Paan bahar
- Drove the R&D projects and innovations in Mouth Freshener category

Education

Master's degree in Marketing

2013 - 2014 (1 year)

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