Matt Stefl

Matt Stefl

Professor, Marketing / Strategy Consultant at M-School @ Loyola Marymount University
Greater Los Angeles Area, United States

About me

Over the years I've been lucky enough to be a media planner, a copywriter, a strategic planner (account planning) and a teacher. I've had the pleasure of working with clients (and more recently, students) to build some of our nation's biggest brands, with consumers to uncover thought-provoking insights and with creatives to create meaningful and compelling creative solutions that drive results.


Brand Strategist , Consultant Advertising and Marketing
2014 - Present (7 years 3 months)
Los Angeles Area
Some of the things I like to do:
- Communications Planning & Strategy
- Brand & Product Positioning
- Primary & Secondary Research (qual, quant, syndicated)
- Trend Tracking
- Consumer Insight
- Brainstorms & Ideation
- Creative Development
- New Business
- Naming

Love tough marketing problems (think pieces) and quick turn around, scrappy stuff like new business.
Clinical Professor, Marketing // Co-Director, M-School
Los Angeles, United States
January 2014 - Present (7 years 3 months)
The M-School is a one-of-a-kind 2-year program at Loyola Marymount University built for the next generation of creative storytellers, innovators and strategists. Find out about M-School here:

Courses I've taught:
- Brand Planning & Campaign Strategy
- Adaptive Media & Analytics
- New World of Branding & Advertising
- Creativity Lab
- Personal Brand Management
- Making Virtual A Reality
- Marketing Principles
EVP // Director of Strategic Planning
West Hollywood, United States
February 2010 - June 2014 (4 years 4 months)
West Hollywood, CA
New Business
Nestle Confections/Candy (CPG)
Honda Motorcycles (Automotive)
Dole (CPG)
Turbo Tax (Software)
Lifelock (Software)
IHOP (Restaurant)
Nature's Way (Vitamins)
Legoland (Theme Parks)
Director of Strategic Planning & Research
Los Angeles, United States
February 2009 - March 2010 (1 year 1 month)
Primarily city/state behavioral change initiatives:

New Business
Flex Your Power (Energy Conservation)
Metropolitan Water District (Water Conservation)
LA Dept of Public Health (HIV Testing and Prevention)
Dept of Homeland Security (Earthquake Preparedness)
California First 5 (Children)
Sr. Strategic Planner
Santa Monica , United States
July 2006 - January 2009 (2 years 6 months)
New Business
Honda Automotive -- National & Regional
Brand Planner
El Segundo, United States
2005 - 2006 (1 year)
Led strategy for all Bank of America initiatives across 3 offices
Copywriter // Account Planner // Media Planner
San Francisco, United States
2001 - 2005 (4 years)
Venice, CA
New Business
Ameriquest (won an Emmy, Effie, and every other award)
Wells Fargo
Sparkletts Water
Full Tilt Poker


Master Class in Digital Arts

2011 (1 year)

Copywriting + The Language of Advertising

2003 (1 year)

BA in Sociology

1999 - 2001 (2 years)

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