Title | Adoptify (120s) |
Brief | Did you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify. |
Agency | Serviceplan Campaign X |
Campaign | Adoptify |
Advertiser | Tierschutzverein München e.V. |
Brand | Tierschutzverein München |
Posted | November 2018 |
Business Sector | Animal Rights/Safety/Adoption |
Story | Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify. |
Media Type | Digital |
Production Company | Neverest GmbH & Co. KG |
Global Chief Creative Officer | Alexander Schill |
Creative Managing Partner Germany | Matthias Harbeck |
Managing Creative Director | Hans-Peter Sporer |
Creative Director | Luitgard Hagl |
Copywriter | Kornelia Szatko |
Art Director | Michael Lux |
Copywriter | Leon Morelli |
Account Director | Konstanze Kliesch |
Technical Director | Felix Koschmidder |
Technical Director | Heinrich Plener |
Director | Luis de Maia |
Executive Producer | Maggy Fischer |
Executive Producer | Annett Gruenbeck |
Executive Producer | Maik Schmidt |
Production Company Producer | Nicole Ostermeier |
Saskia Diers | |
Editor | Janine Meyer |
Editor | Petra Scherer |