| Title | Adoptify (120s) |
| Brief | Did you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify. |
| Agency | Serviceplan Campaign X |
| Campaign | Adoptify |
| Advertiser | Tierschutzverein München e.V. |
| Brand | Tierschutzverein München |
| Posted | November 2018 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify. |
| Media Type | Digital |
| Production Company | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Creative Director | Luitgard Hagl |
| Copywriter | Kornelia Szatko |
| Art Director | Michael Lux |
| Copywriter | Leon Morelli |
| Account Director | Konstanze Kliesch |
| Technical Director | Felix Koschmidder |
| Technical Director | Heinrich Plener |
| Director | Luis de Maia |
| Executive Producer | Maggy Fischer |
| Executive Producer | Annett Gruenbeck |
| Executive Producer | Maik Schmidt |
| Production Company Producer | Nicole Ostermeier |
| Saskia Diers | |
| Editor | Janine Meyer |
| Editor | Petra Scherer |
More Work
SEE ALLAdoptify
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Adoptify (56s)
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Poppies
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Moshi
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Milow
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Gloria
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Ray
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Moshi loves classic
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X
Puppies love Pop
- BRAND:
- Tierschutzverein München
- AGENCY:
- Serviceplan Campaign X