Matt Hassell

Matt Hassell

Chief Creative Officer at kbs+ canada
Toronto, Canada Area, Canada

My Latest Work



Matt Hassell is a modern Chief Creative Officer, who has a history of both building up creative agencies and delivering work that has been globally awarded by the Cannes Lions, Epica Awards, Webby’s, One Show, Effies, Clios, Communication Arts and several other International and Canadian award shows.

Matt believes in creating a new narrative for advertising – one that treats innovation, technology and consumer insight as key ingredients in augmenting a brand’s position. This has led him to deliver a broad base of work that has seen him recognized and awarded in areas such as digital, design, film, print, events, shopper marketing, innovation and CRM.

As a testament to his approach, he has been a leading part of agencies that have been shortlisted as Agency of the Year, Digital Agency of the Year and Design Agency of the Year. As the lead of OgilvyOne, he directed the team to several key new business wins and achieved their most awarded year in their history. Most recently, he led KBS Canada to its most awarded year creatively and netted the agency their first Cannes Lions.

Matt has a passion for building agencies into creatively-led companies that use the full arsenal of modern tools and ideas to achieve their clients’ business aims. For him, anywhere a consumer touchpoint exists so too does a creative opportunity; from logo design to brand launch campaigns and social activations to PR events.

Matt is a strong believer in contributing ideas to the industry and has been happy to accept invitations to speak at several conferences, including Google, the DX3 conference and the Canadian Marketing Association.

Chief Creative Officer
Toronto, Canada
August 2010 - January 2014 (3 years 5 months)
As CCO Matt has overseen a creative department that has pulled in both creative accolades and new business. Most recently winning the Tim Hortons Digital Agency of Record and InterContinental Hotels Group Agency of Record assignments.
The OgilvyOne creative department is on the path to a stellar creative reputation with award wins on both national and international stages. The total number of wins in the last year marks the highest in the company's history. It's a fantastic beginning and one Matt is proud to have helped guide.
Creative Director
TBWA\Toronto (Now Juniper Park\TBWA)
Toronto, Canada
February 2005 - April 2010 (5 years 2 months)


B.A. English

1994 - 1998 (4 years)


1994 - 1998 (4 years)

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