Greg Taucher

Greg Taucher

Professor of Practice at Michigan State University
East Lansing Michigan, United States


While Greg Taucher has worked around the globe in advertising and marketing communications, he feels right at home as a Professor of Practice with the MSU College of Communication Arts and Sciences.

Taucher comes to the College’s Department of Advertising & Public Relations after more than 25 years with DDB-a worldwide marketing communications network. He joined DDB in 1990 as Senior Vice President/General Manager of the agency’s Dallas office, and was named Managing Partner two years later. For seven years, he served as DDB’s Worldwide Account Director on American Airlines, overseeing the account in 31 countries.

In July 1996, Taucher was appointed DDB’s Managing Director, Worldwide Accounts-Asia Pacific-a responsibility that involved managing 14 multinational accounts in the Asia-Pacific region. He became President and CEO for DDB’s South East Asia operations in 1999, and oversaw the company’s operations in 10 ASEAN and Central Asia countries. In 2004, he returned to the U.S. to work in DDB’s New York corporate offices as Director of Worldwide Accounts, Chief People Officer, and as a member of the agency’s Executive Committee.

Before joining DDB, Taucher was Senior Vice President/Group Account Director at Tracy-Locke. While there, he worked on Marion-Merrell Dow Pharmaceuticals, Haggar Apparel Company, The Dallas Morning News and Embassy Suites Hotels, and managed the agency’s Studio Services and Creative Teleworks groups. His 10-plus years in Tracy-Locke’s Dallas and Los Angeles offices included work on the Frito-Lay, Phillips Petroleum Company, Taco Bell, and Princess Cruises accounts.

Taucher received his Master’s degree in integrated marketing communications at Northwestern University and his Bachelor of Science in marketing and advertising from the University of Utah. He has taught various university-level courses and is a member of the Edwin L. Cox School of Business Marketing Advisory Board at Southern Methodist University in Dallas.


Professor of Practice - Advertising & Marketing Communications
East Lansing, United States
January 2016 - Present (2 years 2 months)
Taucher is an academic specialist in the Department of Advertising and Public Relations where he will teach undergraduate courses in Advertising Management and Integrated Campaign Development. As a Professor of Practice, Taucher will draw on his most recent experience with DDB Worldwide, as well as his extensive work as a leader, executive and accounts functions with the Omnicom agency Tracy-Locke in Dallas and Los Angeles.
Director, Global Accounts & Contracts and Corporate Development
New York, United States
June 1983 - December 2015 (32 years 6 months)
Career at DDB WW includes 13 years at Tracy-Locke (Dallas + LA), 7 years in the APAC Region, and balance of "the world tour" based back in the US.


Executive Certificate Program - Commercial Contract Management

2005 - Present (13 years 2 months)

Omnicom Senior Management Program (Core / Graduate / Post Graduate)

2000 - 2005 (5 years)

Management Development & Leadership Skills Course

1988 (1 year)

Master of Science in Marketing & Advertising

1977 - 1978 (1 year)

Bachelor of Science (B.S.) in Marketing/Advertising

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