Sprite - "New Bottle. Same Sprite"

Majority Atlanta, United States

6453

Brand: Sprite
Country: United States

Advertiser: Coca-Cola Company

Title	New Bottle. Same Sprite
Agency	Majority
Campaign	New Bottle. Same Sprite
Advertiser	Coca-Cola Company
Brand	Sprite
Date of First Broadcast/Publication	2022 / 8
Business Sector	Soft Drinks, Tonics
Philosophy	When you change the iconic color of your bottle, you hire the best colorist. Apache’s Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love.
Media Type	Television
Length	30 seconds
Actor / Celebrity	Trae Young
Actor / Celebrity	Anthony Edwards
Advertising Manager	Atira Rochester
Client Creative Director	A.P. Chaney
Advertising Manager	Rebecca Smith
Advertising Manager	Chris Keyes
Advertising Manager	Melissa Altman
Advertising Manager	Terika Fasakin
Founder & CEO	Omid Farhang
Founding Partner / CMO	Jorge Hernandez
Associate Creative Director	Micöl Rankin
Associate Creative Director	Nico Giarrano
Agency Producer	Christine Presto
Associate Account Director	Snigdha Villasencio
Production Company	Smuggler
Director	Tony Yacenda
Executive Producer	Sue Yeon Ahn
Head of Production	Alex Hughes
Producer	Rachel Perkins
Post Production	Cosmo Street
Editor	Justin Trovato
Assistant Editor	Chris Rentie
Editorial Producer	Erica Headley
Editorial Head of Production	Marie Mangahas
Editorial Company Executive Producer / Managing Partner	Yvette Cobarrubias
Colorization	Apache Digital
Digital Intermediate Colorist	Quinn Alvarez
Color Assist	Kevin Sian
Color Assist	Angie Batz
Color Senior Producer	Christina Caldwell
Head of Production, Color	Stefanie Schaldenbrand
Executive Producer Color	Anderson LaRue
VFX Company	Mathematic
VFX Artist	Dan Karp
Sound	Beacon Street Studios
Sound	Leslie DiLullo