|Date of First Broadcast/Publication|
|Business Sector||Wines, Champagnes|
|Story||A woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.”|
|Philosophy||The spot is designed to appeal to younger women (and men, of course) through its ironic humor and self-assertive spokesperson. “The beauty of the spot is that it presents an uncompromising woman who knows what she wants,” says director Eli Green. “In the media generally, there are a lack of female protagonists in power positions. That’s why I was so excited about the script.”|
|Post Production||Brewster Parsons|
|Chief Executive Officer (CEO)||Dimitry Loffe|
|Client Services Director||Chad Weaver|
|Executive Creative Director||Julie Gargan|
|Creative Director||Car Rafanan|
|Agency Producer||Sarah-Marie Glass|
|Production||A Common Thread|
|Executive Producer||J.P. McMahon|
|Executive Producer||Tristan Drew|
|Production Company Producer||Jason Richardson|
|Editing Company Producer||Joel Signer|
|Editing Company Executive Producer||Peter Hullinger|
|Lead VFX||Louis Mackall|
|Post Production Producer||Alex Carlson|
|Post Production Company Executive Producer||Darcy Parsons|
|Post Production Company Executive Producer||Jason Cohon|
I'm a creative director with a decade's experience working with s...
I was born in Israel and when I was 13 we went to Argentina, wher...
With a 30-year career in advertising, what Fred always feared was...
I’ve been in media for about 30 years. First half of it was very...
Find me at jacobi.work
Suñol comes from Bassat Ogilvy in Madrid, where he was Executive...
Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...