Peter Hullinger
Managing Director at Deluxe’s Beast, Chicago
Chicago, United States
Campaign Launch
Advertiser Club W
Brand Club W
Date of First Broadcast/Publication
Business Sector Wines, Champagnes
Story A woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.” 
Philosophy The spot is designed to appeal to younger women (and men, of course) through its ironic humor and self-assertive spokesperson. “The beauty of the spot is that it presents an uncompromising woman who knows what she wants,” says director Eli Green. “In the media generally, there are a lack of female protagonists in power positions. That’s why I was so excited about the script.” 
Media Type Television
Post Production
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Client Services Director
Executive Creative Director
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Agency Producer
Executive Producer
Executive Producer
Production Company Producer
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Post Production Company Executive Producer
Post Production Company Executive Producer

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