Peter Hullinger
Managing Director at Deluxe’s Beast, Chicago
Chicago, United States
Title#WINEing
Agency
Campaign Launch
Advertiser Club W
Brand Club W
Date of First Broadcast/Publication
Business Sector Wines, Champagnes
Story A woman dressed in a floral print kimono extols her “bold taste” while perched atop a rotating bed in a room filled with her eclectic belongings. She points to a pop art painting hanging on the wall and notes, “it came from a tween country star’s personal collection.” As she proudly points out other carefully selected treasures, her paramour “Paolo,” a well-oiled, Italian stud-muffin, performs tai chi in the background. The woman’s discriminating sensibilities are also apparent in her choice in wine: “a small lot Cabernet Sauvignon from Club W.” 
Philosophy The spot is designed to appeal to younger women (and men, of course) through its ironic humor and self-assertive spokesperson. “The beauty of the spot is that it presents an uncompromising woman who knows what she wants,” says director Eli Green. “In the media generally, there are a lack of female protagonists in power positions. That’s why I was so excited about the script.” 
Media Type Television
Length
Post Production
Chief Executive Officer (CEO)
Client Services Director
Strategist
Executive Creative Director
Creative Director
Agency Producer
Producer
Production
Director
Executive Producer
Executive Producer
Production Company Producer
Editing Company
Editor
Editing Company Producer
Editing Company Executive Producer
Lead VFX
Post Production Producer
Post Production Company Executive Producer
Post Production Company Executive Producer

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