Kevin Lane

Kevin Lane

Executive Advisor at Lane Et Al
Greater Los Angeles Area, United States

About me

Kevin is a seasoned executive, marketer and civic leader with a dual business-creative
mindset. He works with leading U.S. and global brands, creative businesses, cultural
institutions and new ventures. Kevin has deep expertise in leading marketing for top brands -
from luxury to design to travel and automotive - and has a long history steering creative and
communications to measurable performance.

With deep roots in both traditional and digital marketing, Kevin inspires global businesses, as
well as creative and innovation-driven brands via integrated marketing programs that create
results. He is a firm believer that the future of successful branding is a blend of traditional
marketing, ever-emerging digital strategies, and a global, humanistic ethos.

Kevin is active in both Southern and Northern California's architecture and design
communities. He has completed numerous entrepreneurial and historic preservation projects,
actively supports numerous civic groups with shared missions and values, and remains
engaged with creating economy for art and design and historic preservation.

He is based in Los Angeles with strong ties to the New York, Hong Kong, Tokyo, Chicago and
San Francisco communities, as well as network relationships throughout Europe and Asia.

Business Specialties:
Executive Leadership | Corporate Strategy | Global Business | Brand Management | Digital Marketing | Cause Marketing | Product Development | Innovation | Business Development | Experience Design | Social Media

Global Business:
• Infiniti
• Nissan
• Subaru
• Trend Micro

Domestic Brands:
• Acura
• Adobe
• Audi
• Avery Dennison
• Bosch
• Citibank
• Double Tree
• Epson
• Honda
• HP
• Infiniti
• Leo Burnett
• Marlboro
• Mazda
• National Park Service
• Nissan
• Olay
• Parliament
• P&G
• Skinmedica
• Sony
• Subaru
• VCA Antech
• Visa
• Wells Fargo


Consultant and Advisor
Lane Et Al
United States
November 2016 - Present (3 years 9 months)
Executive advisor to private equity, venture capital firm on $5M-plus investments and acquisitions
- Provide executive-level presentations and evaluations on corporate strategy, brand and marketing in a range
of verticals from professional services to technology qualifying investment leads
- Assist merger and acquisition initial discovery evaluation to active due diligence

Consultant to creative, digital marketing and consulting agencies on brand, strategy, content and marketing
Board Member
Placewares Projects
United States
February 2016 - Present (4 years 6 months)
Forged hybrid gallery and product development collaborations with leading American and global artists: Pae White, Jim Isermann, Barbara Stauffacher Solomon and others

Built strategic relationships with leading art and design institutions: Smithsonian’s Cooper Hewitt, Hammer Museum, Art Institute of Chicago, Brooklyn Museum, San Francisco Museum of Modern Art (SFMoMA)

Assisting San Francisco Museum of Modern Art (SFMoMA) with its upcoming 2018 art and design exhibit on the groundbreaking community, The Sea Ranch, California

Curated exhibit, Jim Isermann: Patterns and Products, an artist in many Western museum permanent collections

Representing artist and graphic designer, Barbara Stauffacher Solomon, who created supergraphics for futurevexhibits at the Hammer Museum and Palm Springs Museum of Art and Design

Forging long-term philanthropic strategy and programs to sustain economy for American art and design
Board Member
SRPR, Inc.
United States
April 2006 - Present (14 years 4 months)
Entrepreneurial board member advising award-winning, boutique public relations agency from new venture to
maturation growth phases

Established strategic industry focuses on sustainable business, sustainable foods and new ventures
SVP, Strategy and Planning
Los Angeles, United States
March 2016 - October 2016 (7 months)
Strategy and planning executive lead for #1-ranked global digital marketing agency
- Co-pitched, secured and kicked off a high-profile, multiphase innovation relationship with Steven Spielberg's
USC Shoah Foundation to prevent further genocides
- Defined four-year integrated marketing transformation roadmap for Tourism New Zealand: experience
innovation, participation marketing, ubiquitous commerce and intelligent platforms
- Spearheaded successful new business development win of Microsoft's Display Group’s performance
marketing business reengaging a Fortune 100 business relationship

*Note: Role unexpectedly eliminated due to degraded 2016 North American revised business plan
Chief Strategy Officer (CSO)
Long Beach, United States
July 2012 - February 2016 (3 years 7 months)
Global executive spearheading 40-year-old brand revitalization into new global markets and product lines
- Sustained 200% business turnaround with $30M-plus in annual wedge and annuity revenue streams
- Company is now the #1 financially performing agency in the TBWA network, five fiscal years running
- Established a new product and service development roadmap to expand core business and reduce revenue
model risk. Led to three new business lines, new departments and new people talent
- Built $25M content production annuity service model for globally templated, locally adapted multimedia.
Grew product lines by 200% with 60-plus solutions in-market in Asia, North America and Europe
- P&L responsibility for strategic growth brands: $20M-plus per year in annual revenue

Built entrepreneurial 80-plus person, full-service team supporting creatively led agency in five global offices, as a
catalyst to agency reinvention and ROI-driven creative
- Expanded and optimized departments: Social Marketing, Search Marketing, User Experience, Marketing
Intelligence, and Strategy and Planning
- Built innovation labs: enhanced print, digital POS, mobile, video, social, search, content marketing
- Optimized key talent mix: new hires, incentives, retention strategies, selective reductions
SVP, Group Director, Strategy
Long Beach, United States
April 2009 - June 2012 (3 years 2 months)
Executive partner to leading global brands for corporate, brand, digital and marketing strategies
- New business thought leader in securing $50M-plus Audi business and new three-year extension; search,
social and lead marketing business with VCA and its 600-plus animal hospitals
- Developed integrated marketing roadmap creating groundswell for Nissan LEAF’s Zero Emissions
movement. Transferred interest into a 153,000 leads during product launch
- Re-launched Santa Monica Mountains National Recreation area as a destination brand, serving as a
prototype for future National Park Service positioning of other urban park lands
Vice President, Strategy and Planning
Los Angeles, United States
April 2005 - March 2009 (3 years 11 months)
Strategy Director and Account Executive
Culver City, United States
February 2004 - March 2005 (1 year 1 month)
United States
April 2000 - January 2004 (3 years 9 months)


MBA, Entrepreneurship and Marketing

August 1997 - May 1999 (1 year 9 months)

BBA, Economics and Finance. Minors in Mass Communications and International Relations

August 1990 - May 1994 (3 years 9 months)

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