| Title | Stop Downloadkill (170s) |
| Brief | This series of chilling ads brings the viewer into a women’s dressing room, the breathing of the person filming her is audible. As we focus closer, wondering what we’re looking at, a dead woman flashes abruptly on screen. The Busan Metropolitan Police Agency infiltrated the online black market with these videos to send a message to those who download illegal voyeur videos: You might be the one pushing her to suicide.
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| Agency |
Cheil Worldwide
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| Campaign |
Stop Downloadkill
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| Advertiser |
Busan Metropolitan Police Agency
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| Brand |
Busan Metropolitan Police Agency
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| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
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| Story | South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hiddencamera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them bychanging their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites.The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring theviewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Those whowanted to watch a voyeur video late at night and in secret were shocked and made conscious of their deed. |
| Media Type |
Web Film
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| Chief Creative Officer |
Jeongkeun You
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| Creative Director |
Hyungkyun Oh
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| Creative Director |
Seongphil Hwang
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| Copywriter |
Seungree Kang
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| Account Director |
Weonil Lee
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| Account Executive |
Hyungwoon Kim
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| Account Executive |
Seungjun Na
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| Production Company |
Bounce Creative
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| Designer |
Wanmo Wanmo Koo
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| Production Company |
Uranium238
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| Director |
Hyunkuk Kwak
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| Cinematography |
Myungjun Kim
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| Production Company |
Junpasang Production
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| Production Designer |
Seunghyun Jo
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| Executive Producer |
Kyounghyun Kim
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| Producer |
Hyungju Park
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| Production Company |
FATBOY (Seoul)
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| Editor |
Junyoung Yang
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| Flame Artist |
Wonwoo Choi
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