Develop and recommend digital marketing campaigns and messages based on brand positioning to achieve marketing objectives and support and executive marketing strategy.
Provide guidance and education on recommended digital marketing strategies, messages and campaigns.
Manage SEO capabilities (external or internal) to ensure that our sites are optimized for search engines.
Run SEM campaigns efficiently and economically to ensure that we get competitive click through rates for SEM keywords.
Ensure all campaigns are delivered on time and on budget.
Work with creative agency to direct and execute creative as needed.
Track, record, assess, and identify KPIs and trends of all website activity to determine marketplace impact, lead generation goals and opportunities to optimize content.
Track, record and identify KPIs and trends of all search activity to determine message to target impact, cost effectiveness against budget and opportunities to optimize spend.
Create, maintain and present weekly reports of all digital activity with assessment/recommendations for next steps.
Research and maintain relationships with related digital vendors (e.g., Google, MOZ, SEMRUSH and other digital analytic platforms) to ensure our website and social media channels maintain optimal performance
Implement, maintain and distribute regular (daily/weekly/monthly) detailed Excel reporting of all digital marketing activities for the website, social media, and search. Create and maintain report charts for strategic planning and presentations.
Recommend usability and content modifications to optimize website performance based on SEO/SEM results and analysis.
Track and report on digital media budget and align to activity reports. Recommend revisions to budget based on analysis.
Research, monitor and assess digital media marketing of benchmarked competitors and recommend strategic modifications to our digital media when and where needed to maintain competitive advantage.