| Title | FLOWERS / BEES |
| Agency | Marcel |
| Campaign | FLOWERS / BEES |
| Advertiser | Meetic |
| Brand | Affiny |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Philosophy | The promise of online dating is the same everywhere: make you meet singles that are right for you. The problem: to find the right single, people tend to look for similar profiles: same social status, same personality traits, same hobbies… in the end, people are more trying to find their clone, rather than searching for their true half. Similarities can’t be the only ingredient for long lasting relationships: complementarity is key. This is why Match Group launches Affiny: a new dating service based on an exclusive personality test that guides singles to their truly compatible partner: “not just their other self, but their other half.” |
| Media Type | |
| Chief Executive Officer (CEO) | Alexandre Lubot |
| Chief Marketing Officer (CMO) | Karine Dussert Sarthe |
| VP Brand & Consumer Europe | Emilie de Fautereau |
| Consumer & Marketing Director | Jérôme Rivière |
| Consumer & Market Research Manager | Hortense Canel |
| Social Media Manager Europe | Clara Lesaulnier |
| CEO | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Creative Chairman | Anne de Maupeou |
| Creative Director | Valéry du Peloux |
| Creative Director | Youri Guerassimov |
| Art Director | Emilie Ramain |
| Copywriter | Olivier Dermaux |
| Copywriter | Roman Vychnevsky |
| Managing partner & CSO | Nicolas Lévy |
| Strategist | Leoda Esteve |
| Associate director | Sébastien Jauffret |
| Account director | Bérangère Schehl |
| Account Manager | Eva Castrillo |
| Project manager | Eleonore Barois |
| Social Media | Anh-Dao Lepinaux |
| Social Media | Inès Del Fabbro |
| Art buying | Nathalie Benchetrit |
| Production director | Elise Gangneux |
| Photographer | Laurence Revol |
| Director | Julien Douvier |
| Sound post-production | Thomas Anduze |