Toby Brewer

Toby Brewer

Creative Director at CHI and Partners
London, United Kingdom, United Kingdom

My Latest Work

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About me

I'm a Creative Director / senior art director. I work closely with senior clients for Lexus and Prince's Trust and in the past with brands such as Volkswagen, Mars, Phillips and Unilever. Created award and pitch winning creative work. Contributed to the identity an agency.

Mentoring creative hirings, given talks and taken part in judging and mentoring events.

Rated no 1 in the UK Campaign Brief creative rankings two years in a row from 2013 & 2014.

Positions

Creative / Art Direction
London, United Kingdom
August 2016 - Present (1 year 9 months)
Creative directed Lexus LS and the launch of a new brand for Kraft. Worked as a senior creative to produce aclaimed work directed by an oscar winning director for Prince's Trust.
Senior Creative
London, United Kingdom
2014 - 2016 (2 years)
Senior creative working on the reinvention of the Lynx brand. Wrote a campaign that saved Berwick street market and picked up a D&AD.
Creative / Art Direction
London, United Kingdom
2012 - 2014 (2 years)
Devised a new strategy for Volkswagen film sponsorship. Created the first new campaign for Volkswagen film sponsorship. 3 new spots directed by Paul WS Anderson.

Won a worldwide network pitch working on Airwaves gum. Created the worldwide strategy " it's definitely not your breath" and the first ad under the new positioning.

2013 Created a campaign that reignited Smithwicks ale brand in Ireland, driving sales up 20% for Diagio.

Worked pro-actively writing a multi award winning TV spot for Volkswagen start /stop fuel saving technology.

Other acclaimed work in 2013 included 'Britannia 'for Financial Times and 'headless chickens' for Harvey Nichols.
Creative
London, United Kingdom
2010 - 2012 (2 years)
2012 Controversial Harvey Nichols wee wee campaign gained media attention netting over £150,000 in free media. And produced all time record sales for the stores with Knightsbridge branch alone turning over £1m in the first day of the sale.

Education

Postgraduate Diploma in Art Direction and Copywriting

2007 - 2008 (1 year)

Foundation degree

1997 - 1998 (1 year)

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