Mauricio Giammattei

Mauricio Giammattei

Principal at MOK2
Miami Beach, United States

About me

I’m a brander and strategist with 25+ years experience marketing blue-chip clients such as Coca-Cola, Exxon, and The Mayo Clinic. My new agency, MOK2, marks the next stage in my long career of socially responsible global branding. Spearheading brilliant campaigns with a cutting edge is my signature. I build award-winning brands with top creative development, strategic positioning, and on-target execution. I head up a think-tank of experts whose informed strategy and unconventional creative solution design catapults new products and reinvents the perception of established brands. We revolutionize the art of branding.

BACKGROUND: In 1996, I opened my first advertising agency in South Beach, CRE8TIV JUICE GROUP w/ creative director KEVIN KELSICK. Based in the Herzog & De Meuron icon, 1111 Lincoln, we became Miami’s go-to “good-for-good” branding firm for clients: The Bass Museum, National Foundation for Advancement of the Arts, Florida Grand Opera, Young at Art, Miami Culinary Institute, MOCA Miami, and The City of Miami Beach.

You’ve probably seen our standout campaigns for: China Grill, David Barton Gym, Sony LTN International, Desmond Child/Deston Entertainment, South Beach Food & Wine Festival, and Douglas Elliman. And you’ve experienced what we did for independent boutique hoteliers by conceptualizing each project, then launching a unique hospitality brand: The Clevelander; Essex; Obadon Hotels’ Mayfair, Brazilian Court & Traymore; The Carlyle; The Nash; Sagamore; Casa Casuarina.

HISTORY: I come from a family of five generations of farmers in Santa Ana, El Salvador. I grew up in seed-to-soil coffee country in The Golden Belt and brought that earthy sensibility with me when I moved to Miami at 14. Because of my passion for social responsibility, I create intelligent cultural and environmental campaigns that impact water management, climate change, and habitat preservation.

Positions

President
MOK2
United States
2015 - Present (3 years 9 months)
Miami/Fort Lauderdale Area
MOK2, the inevitable brainchild of Cre8tiv Juice, accelerates brands through positioning strategy and experience design. We are a think-tank of brilliant brand strategists equipped with the collective know-how to enhance the value of your product, organization and service. We use insight, informed strategy and unconventional creative development to execute solutions that can launch your new brand or product, evolve the perception of an established brand, and position powerful communication tools to reach your targeted audience.

We look to work with clients who want to impact the world in a positive way. Every touch-point an audience has with a product, organization or service is an opportunity to initiate a spark that can make a world of difference. We invent profound audience experiences that resonate through time. You won’t forget it. Our work has meaning. We make success.
Co-Founder/Chief Innovation Officer
Cre8tiv Juice Group
United States
1996 - 2015 (19 years)
Miami Beach
Cre8tiv Juice Group (Brand Design) is a company whose mission is to create and execute strategic branding programs that define our client's position in the marketplace. We deliver strategic concept development and innovative design of communication tools, advertising, marketing and other unique brand development programs.
Our unique, unconventional approach is a blend of highly relevant strategy development, award-winning print, web/interactive design, and distinctive client partnerships. We give great results.

Specialties: Brand Analysis & Positioning

• Research
• Naming
• Corporate Identity

Brand Communication & Promotion
• Advertising
• Marketing
• Web/Interactive Design & Development
• Environmental Branding Design
• Packaging Design
• Conventional & Non-Conventional Media Strategy & Implementation
• Art Direction

Education

Bachelor’s Degree

1998 - 2001 (3 years)

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