Title | Getting Old 2 |
Agency | Jung von Matt / Spree |
Campaign | Getting Old |
Advertiser | Deutscher Sparkassen - und Giroverband |
Brand | Deutscher Sparkassen - und Giroverband |
Date of First Broadcast/Publication | 2018 / 2 |
Business Sector | Banking, Finance, Law & Insurance |
Philosophy | Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan. |
Media Type | |
Executive Creative Director | Till Eckel |
Creative Director | Johannes Hicks |
Creative Director | Florian Schwalme |
Art Director | Benjamin Mohr |
Illustrator | Benjamin Mohr |
Copywriter | Stefan Sohlau |
Copywriter | Julia Lackermayer |
Copywriter | Aline Mathieu |
Project Manager | Carolin Spahn |