Chris has been a trusted marketing partner for 20+ years. He’s helped launch brands as well as revitalize long-established but declining ones. He’s worked with several major Fortune 500’s like Clorox, Wrigley, Mars and Anheuser-Busch as well as mid-sized companies and startups. He is an expert in brand positioning and strategy, and having worked at a number of multi-national companies including DDB and BBDO, is also a proven leader in the development of fully integrated communications programs. Now President of design and digital agency Merge Design + Interactive, Chris is focused on providing the strategy, vision and direction to accelerate the Chicago shop’s growth and helping clients use design thinking and technology to transform their brands and customer relationships.
Specialties: Reinvigorating stagnant brands, strategic planning, distilling mountains of information into actionable insight, developing compelling strategies, integrating consumer communications, managing complex businesses and brand portfolios, leading across departments and companies, unleashing creative talent, having fun while working hard, and crafting statements that begin with verbs.