Brand Director
at
Intuit Inc.
| Title | A Giant Story |
| Agency | phenomenon |
| Campaign | A Giant Story |
| Advertiser | Intuit Inc. |
| Brand | Intuit |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Business Services |
| Story | Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.” “A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views. In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials. A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley. |
| Media Type | Web Film |
| Length | |
| Chief Marketing Officer (CMO) | Lucas Watson |
| Marketing Director | Lauren Staford-Webb |
| Marketing Manager | Ed Brinkman |
| Marketing Manager | Jake Witman |
| Marketing Manager | Lina Reeth |
| Marketing Manager | David Jacobs |
| Agency | Phenomenon |
| Chief Executive Officer (CEO) | Krishnan Menon |
| President | Erica Hoholick |
| Chief Creative Officer | Chris Adams |
| Creative Director | Brandon Sides |
| Creative Director | Ted Kapusta |
| Associate Creative Director/Copywriter | Spencer Cook |
| Associate Creative Director/Copywriter | Scott Hanson |
| Art Director | Shawn Coogan |
| Art Director | Zachary Smith |
| Director of Integrated Production | Chris Kyriakos |
| Integrated Producer | Julie Rousseau |
| Integrated Producer | Karin Ostrander |
| Integrated Producer | Jenny Court |
| Integrated Producer | Anoosh Voltaire-Behi |
| Designer | Seth Stephan |
| Post Production | Josh Abbott |
| Assistant Editor | Evan Sartory |
| Print Producer | Laurie Bloom |
| Studio Manager | Celine Nahas |
| Business Affairs Manager | Nancy Espinal |
| Chief Strategy Officer | Jason De Turris |
| Group Planning Director | Michael Allen |
| Group Brand Director | Jenn Cook |
| Brand Director | Jamie Friedman |
| Brand Director | Amanda Tutora |
| ASSISTANT BRAND MANAGER | Amber Style |
| Production Company | Passion Animation Studios |
| Director | AAO |
| Executive Producer | Debbie Crosscup |
| Head of Production | Mike Turoff |
| Production Company Producer | Adriana Piasek-Wanski |
| Production Manager | Steve Riley |
| Line Producer | Paige Sullivan |
| CG COORDINATOR | Joost Zoetebier |
| CG COORDINATOR | Suzanne Forward |
| CG COORDINATOR | Sade Tah |
| Head of CG | Jason Nicholas |
| Special Effects / VFX | Dave Walker |
| CG Supervisor | Christian Mills |
| CG Supervisor | David Roman |
| Creative Director | Christian Mills |
| ANIMATION SUPERVISORS | Catherine Elvidge |
| ANIMATION SUPERVISORS | Aldo Gagliardi |
| Compositing Lead | Andre Bittencourt |
| Editing Company | Daniel Budin |
| Music Company / Composer | Good Ear Music Supervision |
| Artist | Freedom Fry |
| Sound Design Company | Therapy Studios |
| Sound Design Company | Eddie Kim |
| PICTURE FINISH | The Mission Studios |
| Audio Finishing | Lime Studios |
| Audio Engineer | Rohan Young |