UNESCO / The New York Times - "World Press Freedom Day"

Droga5

Droga5 New York, United States

Awards

12639

This ad is part of the ACT Responsible Collection

Brand: UNESCO / The New York Times
Country: United States

Advertiser: UNESCO

Title	World Press Freedom Day
Title (original language)	Read More. Listen More.
Agency	Droga5
Campaign	World Press Freedom Day
Advertiser	UNESCO
Brand	UNESCO / The New York Times
Date of First Broadcast/Publication	2018 / 6
Business Sector	Human Rights
Tagline	Read more. Listen more. Understand more.
Philosophy	With politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has become increasingly fragmented. What we need now more than ever is empathy for those with whom we might disagree with. So how do you encourage people to step out of their bubbles and push themselves to try to understand points-of-view they otherwise wouldn’t expose themselves to? For World Press Freedom Day, over the thirty of the world’s most prominent news organizations put aside competitive and political differences and came together to tell their audiences to read, listen to and watch their rival publications. All to promote a better-informed society and a better world.
Media Type	Integrated Media/360 Activation
Length	30 seconds
Creative Chairman	David Droga
Executive Creative Director	Tim Gordon
Copywriter	Mietta McFarlane
Art Director	Luke Chard
Business Director	Daniella Vargas
Strategist	Janet Kim
Group Account Director	Shane Chastang
Communications Strategist	Jay Potash
Account Director	Amanda Chandler
Agency Producer	Kelly Appleton
Editor	Carly Gussert
Associate Producer	Colin Neff
Associate Producer	Emily Blumhardt
Designer	Kelsey Plantas
Music Supervision	Mike Ladman
Designer	Eli Hochberg
Project Manager	Caroline Kosse
Global Head of PR	Marianne Stefanowicz
PR Communications Manager	Laurie Parish
Strategy Director	Nick Maschmeyer
Communications Strategy Director	Justin Schneider
Account Manager	Susannah Wherry
Account Manager	Jasmine McDavid
Director of Print Services	Riely Clough