| Philosophy | In a short span of time, MuscleBlaze has created a strong foothold in the market for authentic whey protein supplement. The increasing popularity of its products has led to the launch of two delectable variants of MuscleBlaze protein bars for the ‘on-the-go’ nutrition needs of its consumers. These bars are not only sugar-free, but are also fortified with whey protein sourced from the USA. To create awareness about this fantastic product, MuscleBlaze and the DDB Mudra Group crafted a digital film- ‘Humari bhookh alag hai’ (Our kind of hunger). The campaign theme epitomizes a different sort of hunger, one that doesn’t originate from the stomach, but from the heart. A hunger that doesn’t let even one’s own self come in the way of achieving goals, that never lets one give up & raises the bar each and every time and pushes one further. This 50-second film has been utilised in multiple digital formats including YouTube bumper ads. The campaign has been launched across the brand’s digital touchpoints including search, social, website etc. It is further supported by Facebook canvas for a full-screen experience built for mobile audiences. The film received around 5 million views on Facebook and 2.21 million views on YouTube, post its launch. |