| Title | Think Straight 3 |
| Agency | DDB COLOMBIA |
| Campaign | Think Straight |
| Advertiser | McDonald's |
| Brand | McCafé |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | When you're feeling sleepy, you just can't think straight. You can't concentrate, you're not aware of everything that surrounds you and it makes everything just more difficult, sometimes dangerous. That's why McDonald’s and DDB joined forces to raise awareness of how a single coffee transforms everything you do, from driving, to listening to music or even watching a movie. The campaign was located near cinemas, dangerous roads and music schools, resembling how life changes after a cup of coffee. |
| Media Type | |
| Creative Director | Diego Tovar |
| Creative Director | Oscar Martínez |
| Art Director | Oscar Martínez |
| Art Director | Bruno Regalo |
| Illustrator | Gabriel Menor Menezes |
| Chief Creative Officer | Leo Macias |
More Work
SEE ALLPet friendly shopping mall 3
- BRAND:
- Plaza Claro
- AGENCY:
- Havas Colombia
Pet friendly shopping mall 2
- BRAND:
- Plaza Claro
- AGENCY:
- Havas Colombia
Pet friendly shopping mall 1
- BRAND:
- Plaza Claro
- AGENCY:
- Havas Colombia
Synchronize with your body
- BRAND:
- Finesse Alpina, Liga Colombiana contra el cáncer
- AGENCY:
- Sancho BBDO
Living Room
- BRAND:
- Mercado Libre
- AGENCY:
- Sancho BBDO
Kitchen
- BRAND:
- Mercado Libre
- AGENCY:
- Sancho BBDO
Bathroom
- BRAND:
- Mercado Libre
- AGENCY:
- Sancho BBDO
Think Straight 2
- BRAND:
- McCafé
- AGENCY:
- DDB COLOMBIA
Think Straight 1
- BRAND:
- McCafé
- AGENCY:
- DDB COLOMBIA