Marcus Vinicius De Paula

Marcus Vinicius De Paula

Principal - Business Partnership and Strategy at iHeartMedia
Greater New York City Area, United States


Marrying a creative foundation with a business strategy mindset, Marcus brings his passion for engagement and story-telling to digital strategy, marketing, and customer experience, across channels and customer touch points. For over 10 years Marcus has designed and delivered unforgettable and award-wining experiences and guided clients in reshaping entire businesses.


Principal - Business Partnership and Strategy
United States
March 2017 - Present (1 year)
• Build relationships across the business and lead data insights to highlight areas of opportunity and risk
• Lead national projects with partner brands and agencies, including strategy, execution, measurement, and optimization
• Product owner of the enterprise analytics platform, producing insights ranging from music interest patterns to advertising opportunities, bridging business objectives to engineering teams
Senior Consultant
Seattle, United States
November 2014 - March 2017 (2 years 4 months)
Creative Lead & Producer – Deloitte Digital South By Southwest Interactive Activation

• Established Deloitte Digital as a “Top brand experience at SXSW” (CNBC) and creator of the “coolest tech at SXSW” (Thrillist) through the design and development of an interactive music installation exploring the future of music
• Directed campaign elements resulting in 450M earned media impressions, 20M social impressions, 305,000 social engagements, and over 28,000 microsite visits
• Attracted 6,000 visitors, 1/3 of Deloitte’s national target client list, resulting in dozens of sales leads and engagements
• Managed $1M in production budget and utilized unique personal network to unite musical, design, and technical talent

Creative Producer – Brand Strategy & Content Group

• Led creative direction and production of video content, overseeing workflow, vendors, negotiations, and budgeting
• Directed digital and social campaign strategy for four original show launches for a leading streaming video provider, developed a social media playbook to guide client execution
• Developed social content and influencer strategy for a top luxury beauty brand
Senior Consultant
Deloitte Consulting
United States
September 2013 - March 2017 (3 years 6 months)
Digital Strategy and Customer Experience

• Guided a major Indian conglomerate launching a digital services company with the goal of acquiring 50m customers in 500 hours
- Delivered a strategy for customer awareness, acquisition, and service through a physical retail experience and a mobile first approach, introducing smartphones and digital services to a largely feature phone and offline population
- Designed the customer journey and outlined a capability model to execute digital & experiential marketing, e-commerce, customer service, and loyalty programs, delivered in a presentation to the CEO
• Advised a major media publisher on a digital transformation including brand identity, content development, data analytics, omni-channel experience, and social strategy
• Identified new audience engagement and revenue growth opportunities for a major music awards show and advocacy organization
• Launched a customer experience redesign for a global live action sports media company

New Product Development, Market Sizing, and Go-to-Market Strategy

• Advised a major premium cable network on the development and launch of a direct-to-consumer OTT web video delivery service
- Built the business case considering competitive and partner pressures, modeling market size and key customer segments
- Advised on a roll-out and customer acquisition strategy based on streaming and device usage trends and demographic profiles
• Guided senior leadership on the launch of the Deloitte Digital Agency in response to the growing digital services market
- Developed market positioning responding to the shifting role of the CMO toward greater revenue growth responsibility and management of the entire customer experience
- Devised a marketing and PR strategy to center Deloitte as a partner in developing campaigns that directly address specific KPIs and drive conversion through data analytics while following an Agile Marketing methodology
Founder, CEO, & Creative Director
Washington Creative Consultants, LLC
United States
March 2007 - September 2013 (6 years 6 months)
Marcus founded and managed a media and event production company providing creative and technical design and execution. He produced commercials, films, corporate videos and TV shows with Emmy award-winning directors to reach a global audience. Marcus was awarded Tellys in 2010 and 2012 for a U.S. Army video series and a White House documentary.

In the spring of 2013, Marcus led the technical direction and visual design of Ra Ra Riot’s Beta Love tour across 30 cities in North America.

Marcus twice led the technical direction of award-winning theatrical productions at the Edinburgh International Fringe highlighted for the use of visual effects through advanced image mapping and wide-format projection techniques.


Master of Business Administration (M.B.A.) Marketing, Business Strategy

2011 - 2013 (2 years)
MBA Association - Vice President Signature Events, Entrepreneurship Club - Executive Board Member, Latin American MBA Students Association - Executive Board Member, Business Enterprise Technology Association - Executive Vice President of Strategy

Bachelor of Science International Business - International Business, Portuguese, Spanish

2004 - 2008 (4 years)
Student Entertainment Events, Music Business Society Concert Director, Venue Director

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