Charlie Blower

Charlie Blower

Co-Founder, Managing Partner at Blak Labs
Singapore, Singapore

About me

Charlie is an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business results.

Set up Blak Labs in 2010 as an experiment to see if creative talent could establish a viable independent communications business in Singapore. Over 7 years later, the experiment is proving the critics wrong and our business model right.

At Blak Labs, we believe in giving clients the benefit of our collective experience - over 100 years of it. The creative partners own the business and work directly with clients to address the immediate and long term needs of their business. This is called Creative Counsel.

And because we listen and learn as we iterate with clients on every project, we are able to deliver bespoke creative concepts that work. Better still, we are intimately involved at every stage from concept, to creation, production and post, to launch. That's what we call Creative Care.

That's why clients such as Maybank, Gardens by the Bay and Mercedes put their trust in us.

Specialties: Branding and creative communications, campaign planning and integration, technology, digital, crm, ecrm, film, radio, print and packaging, design and activation.

  • English - Native


Managing Partner
Singapore, Singapore
November 2010 - Present (8 years 2 months)
Blaks Labs is Singapore’s newest integrated creative micro-agency which specializes in helping clients solve problems with co-creation, collaboration and creative care. Established in November 2010, by former Euro RSCG Singapore Managing Director Charlie Blower and Hwee Peng Koh, ex-Creative Director for Batey, Grey and JWT, Nick Tan, former Associate Creative Director at Grey and Elsa Peck, Senior Art Director, Grey, Blak Labs has quickly attracted new business from Maybank and several other undisclosed clients.
Managing Director
Singapore, Singapore
January 2009 - September 2010 (1 year 8 months)
Assumed overall responsibility for the Singapore agency – supervising a team of 80. Now 90
Lead management team of strategy, servicing, digital, data, direct & creative, as well as finance, accountable for single P&L
Continued growth of 17%, adding 30 new staff through the downturn
Won DBS (Sin/HK/Twn), Carlsberg Singapore, Abbott Nutrition, Coca-Cola (Heaven & Earth) retained, RS Components, Orange Business Services, AMD
Heaven & Earth Western Tea launch delivered 35% share in 3 months. Overall delivery of 5m unit cases in 2010
Most creative agency in Euro RSCG APAC
Top 5 creative agency in Euro RSCG network
Office of the year, South-East Asia at Media’s Agency of the year awards 2009
Asia’s Creative agency of the year – awarded by Global CEO
Awarded Best in Class – Coca-Cola Teen Programme APAC
Coca-Cola Shopper Marketing – Global Finalist in CBI Awards
Executive Creative Director
Singapore, Singapore
February 2005 - December 2008 (3 years 10 months)
Manage & oversee the reconstruction of the agency creative department, adding interactive and other specialist disciplines including healthcare. Responsible for attracting talent
Regional Creative Director on Volvo Asia-Pacific
Stabilize business and retain existing accounts – following 50% business loss in 2004/05, the agency needed a firm hand and a focus on the future
Together with new MD, aggressive new business targets were reached in year 1
Agency growth over 200% from 2005-2007
Client facing relationship on key global account – involved in campaign rollout regionally
Manage and lead creative workshops for client and agency
Heaven & Earth relaunch propelled the brand to 2m unit cases - a first
Dell Asia-Pacific business pitched and won
Raised Creative Profile with awards at Cannes, One Show, Clios, Adfest, Spikes, Singapore CCAs, Hall of Fame, Effies, NY Festivals, Asia PR Awards, Asia Interactive Awards, Ink Awards
Major new business wins: Volvo Singapore, Volvo Taiwan, Coca-Cola (Sparkling Beverages, NCSDs), HP, Dell Regional (US$150m regional business), CAAS (Changi Airport), Saxo Capital Markets, Lion Capital, Yahoo!, Kodak, Starhub B2B, Lee Hwa Jewellery, Carlsberg (Malaysia), Tiger Airways
Creative Group Head
Singapore, Singapore
2001 - 2005 (4 years)
Manage & oversee DDB creative group through the line for local and worldwide accounts
Manage & oversee all Rapp Collins creative work
UOB Cards and Loans etc, UOB Rewards Programme, Philips Home Entertainment + Personal Expression Regional, Raffles Hotel (Rooms & F&B).
Responsible for hiring & nurturing new creative staff
Accounts won: UOB Bank, Courts, Raffles Hotel, Sunday Times, RSAF
Co-Chairman of Singapore Crowbar Awards 2003-04
Initiated revamp of Agency process to ensure greater integration between business units and improve overall creative and strategic quality
Organized first ever Asia Pacific Creative Directors Conference
Effie Gold for UOB Platinum Campaign. Effie Bronze for UOB Dining Programme
Executive Creative Director
Singapore, Singapore
1999 - 2005 (6 years)
Built and managed creative department of 15 comprising on and off-line staff
Oversee the integration of work between main agency and Rapp during pitches and day-to-day business.
Responsible for generating agency PR
Established and grew DDB Group’s Integrated Relationship Marketing Agency, providing specialized skill sets in Interactive, Direct and Brand communications under one umbrella.
Critical to new business drive achieving over $8.5 million revenue in first 12 months.
Accounts won: UOB, UOB Asset Management, Tiger Beer, M1 Web and Rewards programme, DHL, Club 21, Navision, Breast Cancer Foundation
European Small Caps and Healthcare funds both achieved record ROI.
Awards recognition for Club21 and Pink Dolphin in CCA, Media and Pinnacle Awards.
Senior Writer
Singapore, Singapore
1994 - 1999 (5 years)
Key clients included VW, Cable & Wireless, M1, Oracle
Ensured DDB continued to maintain its award-winning profile
Part of new business pitch team which won M1, Volkswagen, Tiger Beer, Air New Zealand, Mobil, Sony, Oracle, Iomega, Cable & Wireless, Capital City Posters and others
Member of Agency restructuring team responsible for reviewing and streamlining agency processes and output.
Awards recognition for VW, Moulinex, M1, Hasbro, Air New Zealand, Singapore Blood Bank, Nippon Paint. Work featured in D&AD, One Show, Clio, Media, Singapore CCA, New York Festivals and Pinnacles.
Mobil “Rocket Fuel” campaign most successful fuel launch in region’s history.


BA Hons in English, History

1975 - 1980 (5 years)

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