Charlie is an award-winning creative leader with proven experience in creating integrated teams that deliver both creative and business results.
Set up Blak Labs in 2010 as an experiment to see if creative talent could establish a viable independent communications business in Singapore. Over 7 years later, the experiment is proving the critics wrong and our business model right.
At Blak Labs, we believe in giving clients the benefit of our collective experience - over 100 years of it. The creative partners own the business and work directly with clients to address the immediate and long term needs of their business. This is called Creative Counsel.
And because we listen and learn as we iterate with clients on every project, we are able to deliver bespoke creative concepts that work. Better still, we are intimately involved at every stage from concept, to creation, production and post, to launch. That's what we call Creative Care.
That's why clients such as Maybank, Gardens by the Bay and Mercedes put their trust in us.
Specialties: Branding and creative communications, campaign planning and integration, technology, digital, crm, ecrm, film, radio, print and packaging, design and activation.