| Title | Club |
| Agency | T&Pm |
| Campaign | Choose Everything |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota C-HR Hybrid |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Cars |
| Philosophy | Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Fabrizio Caperna |
| Copywriter | Roberto Ottolino |
| Copywriter | Luca Scarponi |
| Art Director | Giambattista Menna |
| Art Director | Eugenio Chiapparelli |
| Art Director | Sara Madeo |
| Planning Director | Erwin Corio Flores |
| Business Director | Cristiano Casassa Mont |
| Account Director | Marco Marinucci |
| Account Supervisor | Paola Giordo |
| Project Manager | Federica Pasculli |
| Agency Producer | Ella Elliott |
| Production Company | Mercurio Cinematografica |
| Executive Producer | Luca Fanfani |
| Producer | Jessica Ferguson |
| Assistant Producer | Francesca Passalia |
| Film Director | David Holm |
| DOP | Justin Henning |
| Editor | Stuart Greenwald |
| Colourist | Orash |
| VFX / 3D Production | Bluepill |
| Post Producer | Roberta Caimi |
| Sound Designer | Guido Smider |
| Photographer | Markus Wendler |
More Work
SEE ALLTokyo
- BRAND:
- Toyota C-HR Hybrid
- AGENCY:
- T&Pm
Choose Everything
- BRAND:
- Toyota C-HR Hybrid
- AGENCY:
- T&Pm