| Title | He’ll go for gold |
| Agency | GSW New York |
| Campaign | One Gene Away |
| Advertiser | CureSMA |
| Brand | CureSMA - spinal muscular atrophy |
| Posted | February 2018 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | One day, he’ll go for gold. One gene can block his shot. |
| Story | Spinal Muscular Atrophy is the number one genetic killer of small children. |
| Media Type | |
| Production | Jon Parkinson |
| Copywriter | Ron Larson |
| Executive Creative Director | Nicholas Capanear |
| Creative Director | Kerry Ciociola |
| Creative Director | Patrick Moos |
| Design Director | Christine Bringuez |
| Photographer | Alex Telfer Photography |