Title | He’ll go for gold |
Agency | GSW New York |
Campaign | One Gene Away |
Advertiser | CureSMA |
Brand | CureSMA - spinal muscular atrophy |
Posted | February 2018 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | One day, he’ll go for gold. One gene can block his shot. |
Story | Spinal Muscular Atrophy is the number one genetic killer of small children. |
Media Type | |
Production | Jon Parkinson |
Copywriter | Ron Larson |
Executive Creative Director | Nicholas Capanear |
Creative Director | Kerry Ciociola |
Creative Director | Patrick Moos |
Design Director | Christine Bringuez |
Photographer | Alex Telfer Photography |