Yann Beuzit

Yann Beuzit

Managing Director at Beuzit Limited
Tonbridge, United Kingdom, United Kingdom

About me

More than 10 years’ experience in digital marketing within an international environment primarily in managerial and operational functions, I`ve built my experience within multinational companies like Microsoft and Amazon.com, recognised media/digital agencies as well as an independent consultant.

Managerial and operational capabilities with a pronounced taste for entrepreneurial, business and marketing in general, I`ve a strong corporate spirit associated with a determined personality. Able to lead, manage, influence, motivate and develop my teams, and translate strategic thinking into practical solutions.

I hold a Professional Certificate in Management, a Postgraduate Certificate in Business Administration, a Postgraduate Diploma in Business Administration, and a Master of Business Administration (MBA).

Positions

Director
Beuzit Limited
United Kingdom
May 2015 - Present (3 years 7 months)
Luxury properties broker specialised in properties for sale in France. Marketing and sale of high-end properties, developing/managing a portfolio worth over €500 million in less than 12 months. Marketing/communication, mainly via digital channels. Management of partners, web design/development. Legislation/complex legal aspects.
Head of Marketing
Be Rota Limited
United Kingdom
October 2017 - January 2018 (3 months)
Start-up innovating in the work on-demand marketplace powered by technology/app. Leading the marketing strategy and department for the company - Financial planning and management of media costs across all channels. Formulation of offline/online marketing strategies, management and execution, plus all digital channels as well as the creative and technical aspects of the campaigns. Member of the executive team. Cross-departmental responsibilities. Team of 1-6 people (plus external resources). Hired +2,000 members/staff within 2 months.
Consultant
ETX Capital
United Kingdom
February 2017 - August 2017 (6 months)
Leading (3rd) financial broker based in the City of London, offering trading desks services, with its own trading platform (CFDs, or spread-betting). Leading the digital marketing strategy for the company - Financial planning and management of media costs across all channels. Formulation of digital strategies, management of all digital channels as well as the creative and technical aspects of the campaigns. Team of 1-3 people (plus external resources).
Head of Digital Marketing
Overthrow Digital
United Kingdom
April 2015 - December 2016 (1 year 8 months)
Digital agency based in London offering web-design/development, digital marketing services. Direction of the digital marketing department for the agency - Business development and operational management of the department, its team and its resources, responsible at the P/L. Financial planning and management of departmental operational costs. Business management, formulation of digital strategies for accounts. Management of all digital channels as well as the financial and technical aspects of the accounts. Team of 8 people (4 people external). Agency nominated " full service digital agency" by "Agencies Digital Awards".
Director
YB & ASSOC
United Kingdom
February 2013 - May 2015 (2 years 3 months)
Digital agency based in London offering consultancy, web-design/development, digital marketing services. Consultancy in digital marketing strategy, digital assets management - Business development and operational management of the company, and resources. Formulation of the digital strategies of the accounts. Management of all digital channels as well as the financial and technical aspects of the accounts. Team of 6 people (external).
Head of Digital Marketing
Incisive Edge
United Kingdom
February 2015 - April 2015 (2 months)
Digital agency based in London offering web-design/development, digital marketing services. Direction of the digital marketing department of the agency - Business development and operational management of the department, its team and its resources. Business management, formulation of digital strategies for accounts. Management of all digital channels as well as the financial and technical aspects of the accounts. Small team.
SEA Lead
Microsoft Corporation
United Kingdom
September 2013 - June 2014 (9 months)
Global software organisation operating globally. Reattached to the Global Media division at Microsoft, management of 14 digital agencies partners - Global strategy, local media buying tactics. Coordinated PPC activities for Xbox One and Xbox 360 across the EMEA, LATAM and APAC regions. Financial management and re-planning across the regions.
Head of PPC
Absorb Digital
United Kingdom
July 2012 - January 2013 (6 months)
Digital agency based in London offering digital marketing services. Direction of the paid media for the agency - Business development and operational management of the department, its team and its resources. Business management, formulation of customer digital strategies. Management of all PPC, Display and Remarketing channels as well as the financial and technical aspects of the accounts. Small team.
Search Media Manager
Microsoft Corporation
United Kingdom
March 2012 - June 2012 (3 months)
Global software organisation operating globally. Reattached to the A&O (Advertising & Online) division at Microsoft - Strategic support and transitional Premium accounts, large advertisers or media agencies. As part of the "Alliance" merger of Yahoo! Search Marketing and Microsoft Bing Ads. Recasting Microsoft Advertising accreditation as "side" project.
Search Account Manager
Reprise Media (Universal McCann)
United Kingdom
February 2011 - February 2012 (1 year)
Digital agency based in London offering digital marketing services. Account management for the agency - Formulation of digital strategies, managing 18 accounts for Microsoft. Management of the PPC channel in the UK market and the financial and technical aspects of the accounts. Deployment of Marin Software. Team of 2 analysts.
PPC Account Manager
Vivid Lime (Collinson Group)
United Kingdom
February 2010 - October 2010 (8 months)
Digital agency based in London offering digital marketing services. Account management for the agency - Formulation of digital strategies, account management for a dozen clients. Management of the PPC channel mainly in the UK market as well as the financial and technical aspects of the accounts. Deployment of Marin Software. Small team.
Search Marketing Manager
Altogether Digital (Engine Group)
United Kingdom
July 2008 - October 2009 (1 year 3 months)
Digital agency based in London offering web-design/development, digital marketing services. Account management for the agency - Formulation of digital strategies, account management for a dozen clients. Management of the PPC channel mainly in the UK market as well as the financial and technical aspects of the accounts. Deployment of Marin Software. Team of 2 accounts manager.
Director
Westcom Westbourne
United Kingdom
July 2007 - July 2008 (1 year)
Digital agency based in London offering digital marketing services in France. Consultancy in digital marketing strategy - Business development and operational management of the company, and its resources. Formulation of the digital strategies of the accounts. Management of the PPC channel as well as the financial and technical aspects of the accounts.
Search Media Executive
Microsoft Corporation
United Kingdom
January 2007 - June 2007 (5 months)
Global software organisation operating globally. Reattached to the adCenter division at Microsoft - Support Tier 3 "self-served" accounts for small media advertisers and small agencies. Study of inactive accounts and training of a customer support center based in Munich.
Online Content Manager
Amazon.com
United Kingdom
February 2006 - October 2006 (8 months)
Global online retailer operating globally. Reattached to the media division of Amazon.com – Content management for 40,000 consumer electronics (CE) products section on Amazon.fr. Updating and merchandising of "best sellers", titles, descriptions/translations marketing and technical products (HTML), retouching and updating of images. Creation of new product categories. Creation of a "visual charter". Increase of the conversion rate.

Education

MBA

October 2011 - December 2014 (3 years 2 months)
SCQF Level 11, FHEQ Level 7/Bac+6 Triple Accredited (AACSB, AMBA and EQUIS), Ranked Globally 8th Best Distance MBA by QS (2015), 13th by the Financial Times (2013 & 2014)

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