|Agency||Fred & Farid New York|
|Campaign||The Plastic Ocean|
|Advertiser||Sea Shepherd Conservation Society|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story||The campaign targets people aged 18 to 34, who generally have poor recycling habits. At the same time, a large majority of millennials regularly seek out visual content and say their favourite websites have amazing graphics. The idea was to show an ugly reality in an aesthetic way that would capture the attention of this younger audience.|
|Advertising Manager||Heather Stimmler|
|Chief Creative Officer||Fred & Farid|
|Strategic Business Lead||Amanda Hellman|
|Creative Director||Laurent Leccia|
|Associate Creative Director||Michael Hess|
|Executive Producer||Amanda Van Caneghem|
|Managing Director||Nick Litwinko|
|Production Company Producer||Jason Sonner|
|CG Supervisor||Dave Zeevalk|
|3D Team||Dave Zeevalk|
|3D Team||Adam Stockholm|
|3D Team||Pete Hamilton|
|Music Composer||Matthew Robinson|
|Music Composer||Alejandro Monzon|
|Special Effects / VFX||Lucas Andrei|
|Music Producer||Vida Ventura|
|Music Producer||Hallie Bonnar|
|Music Composer||Theo de Gunzburg|
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