Michael worked to grow Leo Burnett through new business pitches, thought leadership initiatives and agency marketing programs. Recognized as one of the agency's best storytellers, he built pitch strategies, proposals, credentials presentations, case studies, pitch documents, RFI/RFP responses, press releases, award submissions and more as Pitch Lead on the Business Development and Growth Team.
Michael led pitch efforts for agency wins including UnitedHealthcare, RE/MAX, Pfizer, KraftHeinz, Marshalls, Brooks Running, ACH Foods and Invesco PowerShares.
As the Growth Team's most senior member, Michael oversaw all active pitches and was responsible for managing resources on pitch teams ranging from four to 10+ members.
Michael worked closely with the agency PR and communications team to build Leo Burnett's reputation. He also collaborated and consolidated efforts across all business units, including Arc (shopper marketing), DoD (the Department of Design), Personifi (CRM), Lapiz (multicultural), Greenhouse (production) and Farmhouse (innovation).
Michael created a proprietary prospect identification tool and helped roll out across Leo Burnett's global offices.
For three consecutive years, Michael ran Leo Burnett's intern pitch project. He oversaw 70+ interns and helps them develop campaigns for real life prospects, such as Ferrara Candy, KraftHeinz and Radio Flyer.
During the summer of 2010, Michael led a direct marketing campaign to bring LeBron James to the Chicago Bulls. The effort brought national attention to Leo Burnett when it was featured in the Chicago Tribune as well as on NBC, Fox, WGN and ESPN's Sportscenter. The campaign won Gold at the 2011 National ADDY Awards.