Chuck Reid

First and foremost may I say hello. My name is Chuck Reid. I'm an amateur producer/director. I'm here actually here to study and learn the art and specifics of advertising. I'm currently producing a project called "Lamisil For Women" which is inspired by Geico (The Martin Agency), Chik Fil A - The Cow Ads (The Richards Group) and Progressive (Arnold Worldwide). The challenge of taking a product that for so long been aimed toward one particular consumer gender (male). And, to flip it script, gear it towards consumer gender (female). Plus, create a mini universe to where the product is on people's face and stays on people's mind.