Malorie Galligan

At this disruptive, international start-up I am continuously expanding my knowledge of market developments, and then using that expertise to work with my team to envision and create new digital companies or products to give our clients the sharp, innovative edge they are craving.

• Pitched and secured new business proposals in energy, insurance, and finance across markets
• Create tailor-made customer research protocols and strategies
• Designed wireframes and marketing content for live test-website domains
• Marketing and external communication: PR articles, social media ads / posts, direct sales
• Stimulate ideation sessions for disruptive new products and company potential, along with client advisement schemes
• Developed method to analyze and present key market trends, start-ups, and tech developments -- FinTech, IoT, AI, Insurtech, Energy, Health, Auto

Park Ridge, Illinois
It was at this small but mighty firm where I grew from an intern to an analyst, exploring and harnessing the power of consumer insights and marketing around the world.

• Global data processing, analysis, summary – segmentation, need states, brand equity, market structure
• Consumer insights application across communication and marketing campaigns
• Write concise, vibrant summaries to bring data to life
• Management and leadership within the team of creatives and design concepts (content summary, graphics, charting, icons)
• Design and create charting to represent data in clear, captivating ways
• Background research and drafting for research questionnaires (8 projects across 7 markets)
• Co-moderate focus groups and on-site interviews
• Co-led workshops conducted with global client teams in London, Shanghai, Sydney, Moscow, and Mumbai

I quickly learned and became fascinated with this fast and ever-changing environment, excited to evolve with this international content and media leader.

• Creation of daily media clip book for top management review
• Coordination of talent events, awards shows, and premieres
• Cut video scenes for “spoilers” / promotional content
• Creation of television listings and press lists

Santa Monica, California
I learned the ins and outs of the Public Relations field while working on a small and collaborative team for both local and national clients.

• Client outreach to secure event press coverage
• Collaboration for event press releases
• Revise client event coverage / promotions
• Preparation of digital & external communication content (social medias, articles, blogs)