Shandi Horovitch Horovitch

Shandi Horovitch Horovitch

Director of Operations at Humanise Collective / Bleublancrouge
Toronto, Canada


Director Of Operations (contract)
Montréal, Canada
August 2020 - Present (2 years 1 month)
Director, Marketing Communications (Operations)
Canopy Growth Corporation
January 2020 - April 2020 (3 months)
Developed structure and processes to ensure collaboration and effective management of campaigns across the marketing team, located in Toronto and Ottawa. Oversaw the Canopy Studios Production, Project Management and Packaging & Labeling teams in the execution of all campaigns and tactical production across business lines (recreational, medical, CBD and animal health) and channels (print, online, video, retail, packaging). Ensured deliverables were created with craft and efficiency, while meeting the overall brand strategy.
VP, Operations
Toronto, Canada
July 2011 - December 2019 (8 years 5 months)
TitleVP, Operations Nov 2018 – Dec 2019
Managed day-to-day operations and promoted operational efficiency at the country's most awarded digital advertising agency. Oversaw a high performing team of project managers in an integrated, cross-functional environment. Produced work for global clients including BMW, BMO and Home Depot.

Director of Project Management Oct 2017 – Oct 2018

Project Director Feb 2016 – Oct 2017

Senior Project Manager Jul 2011 – Jan 2016
• Clients: Mondelez [OREO, Chips Ahoy! and Ritz], Michelob Ultra, Del Monte, TD Canada Trust, Sun Life Financial, Canada Post, Purolator and Motorola.
• Tactics: print, digital strategy, CMS (implementation and management), social media, website and database management, rich media, SEM/SEO, mobile and tablet development, CRM, analytical review and campaign optimization.
• Create scope of work documents, briefs, estimates and contact reports
• Provide weekly project status reports to clients that communicate throughout the campaign lifecycle
• Monitor and control changes to the cost of activities through all stages of development, while monitoring the impact on overall budget
• Ensure the quality assurance process is followed at all times
• Manage various external teams including freelancers, global partners and 3rd party collaborators
Account Manager
Fairmont Royal York
September 2005 - November 2007 (2 years 2 months)
Partnered with clients within the Canadian corporate sector including; RBC, General Motors, Telus, Honda, Heenan Blaikie and Grant Thornton. Secured and negotiated corporate group contracts of 500+ rooms per night.
Executive Meeting Manager
InterContinental Hotels Group (IHG®)
September 2001 - September 2005 (4 years)


User Experience Design

2013 (1 year)

Bachelor in Hospitality and Tourism

1997 - 2001 (4 years)

Disney Traditions and Train the Trainer Certification

1999 (1 year)

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