| Title | It All Starts Here |
| Agency | FCB London |
| Campaign | #We Play Strong |
| Advertiser | UEFA |
| Brand | UEFA |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Sports Teams, Sports Events |
| Media Type | Television |
| Length | |
| Creative Team | Sarah Lefkowith |
| Creative Team | Matt Hopkinson |
| Director | Alvaro Ramirez |