Advertising Manager
at
The Clorox Company
| Title | Torture Tests |
| Agency | FCB Chicago |
| Campaign | Torture Tests |
| Advertiser | The Clorox Company |
| Brand | Glad |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Plastic Bags, Trash Bags |
| Story | FCB Chicago today launched a new video for Glad titled “Torture Tests” – the latest element in the agency’s “What’s Your Story” campaign – to promote one of Glad’s newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its “toughest trash bag ever,” the video illustrates the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo “torture:” airline travel luggage. Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash. |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Jon Schlesinger |
| Advertising Manager | Nick Higgins |
| Advertising Manager | Jennifer Schneider |
| Advertising Manager | Nick Montgomery |
| Advertising Manager | Lauren Pitts |
| Advertising Manager | Lehai Vu |
| Advertising Manager | Boris Nurko |
| Advertising Manager | Tricie Evans |
| Production Company | Lord + Thomas |
| Editing Company | Lord + Thomas |
| Audio | Lord + Thomas |
| Colorization | Lord + Thomas |
| Chief Creative Officer | Liz Taylor |
| Creative Partner | Fred Levron |
| Executive Creative Director | Lisa Bright |
| Creative Director | Dean Paradise |
| Creative Director | Bruno Mazzotti |
| Creative Director | Martin Serra |
| Art Director | Luis Sierra |
| Art Director | Franki Geib |
| Copywriter | Kate Cullen |
| Editor | Steve Immer |
| Editor | Gus Spelman |
| Colorist | Justin Orr |
| Director | Ben Flaherty |
| Director of Photography (DOP) | Bryce Drobny |
| Director of Photography (DOP) | Matt Andersen |
| Executive Agency Producer | John Bleeden |
| Executive Agency Producer | Joe Tipre |
| Strategic Planning Director | Mary Jo Corby |
| Group Management Director | Cary Pierce |
| Group Management Director | Alex Jokanovic |
| Account Director | Diana El-Chantaf |
| Account Executive | Erin Hudec |