Jennifer DaSilva

Jennifer DaSilva (Blakeslee)

President at Berlin Cameron
New York, United States

About me

Jennifer DaSilva, president at Berlin Cameron, is a seasoned integrated marketer with nearly 20 years of experience working on Fortune 500 brands. In her 13 years with the agency, she has managed key accounts like Coca-Cola, Heineken Premium Light, Vimeo, Gilt, Wyndham, Lexus, vitaminwater, and Capital One, for which she led the post-acquisition transition of ING DIRECT to Capital One 360. She began her account management career in the WPP family at J. Walter Thompson. After rising through the ranks working on packaged goods for Warner-Lambert, Jennifer then ventured to M&C Saatchi, where she worked on the global British Airways account.

As a strong female leader, Jennifer is passionate about supporting female entrepreneurs and women in the ad industry to rise-up together. She’s been outspoken on the topic in the press (Huff Post, Fast Co, Perspectives) and on the speaker circuit (Advertising Week, The Other Festival, The Women’s Convention) this year.

And she’s not just talking the talk, but also walking the walk. Jennifer launched Girl Brands Do It Better at Berlin Cameron, an initiative dedicated to empowering female entrepreneurs through connections and creativity. Separately, she empowers her employees to pursue their side hustles by implementing monthly side hustle days and investing in their passion projects. Jennifer also advises startups on the side, like Project Playdate, and sits on the advisory board of Girl Up, a United Nation foundation that empowers girls to change the world.

Jen graduated with honors from the Carroll School of Management Honors Program at Boston College. She serves on the WPP Business Development and Digital Advisory Boards, and is a member of Advertising Women in New York.

Most importantly, Jennifer is a wife and a mother of 2 active boys in NYC. Her hobbies include traveling, wine tasting, searching for the best craft IPA, exploring the NYC restaurant scene and entertaining.

Positions

President
New York, United States
May 2015 - Present (3 years 3 months)
President of WPP boutique creative, branding and experiential agency. Also leads new division helping female founded start-ups build their brand story, Girl Brands Do It Better.
Managing Partner
New York, United States
May 2003 - March 2015 (11 years 10 months)
Group Account Director/Account DIrector/Account Supervisor
New York, United States
May 2003 - August 2007 (4 years 3 months)
Account Supervisor/Account Executive
M&C Saatchi
November 2001 - May 2003 (1 year 6 months)
Account Supervisor/Account Executive
New York, United States
November 2001 - May 2003 (1 year 6 months)
Managed day to day relationship with British Airways
Worked on Effie winning campaign for British Airways Club World

Education

Bachelor of Science in Communications and Marketing

1995 - 1999 (4 years)
The Heights Newspaper & CSOM Honors Program

Other professional activities

Advisory Board Member

January 2018 - Present (7 months)
An on-demand experiential child care service that curates safe and enriching playdates with NYC's most celebrated spaces, specialists and attractions for kids!

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