Marie Claire - "Thank You All"

DDB Paris

DDB Paris PARIS, France

7234

Title	Thank You All
Agency	DDB Paris
Campaign	Thank You All
Advertiser	Marie Claire
Brand	Marie Claire
Date of First Broadcast/Publication	2018 / 3
Business Sector	Newspapers, Magazines, Books
Story	In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.
Media Type	Print
Advertising Agency	DDB Paris
Executive Creative Director	Alexander Kalchev
Copywriter	Benoît Oulhen
Art Director	Mickaël Jacquemin
Strategic Planner	Cedric Ledoux
Agency supervisor	Quentin Moenne Loccoz
Agency supervisor	Jean-Luc Bravi
Agency supervisor	Agathe Bicart-Sée
Agency Producer	Quentin Moenne Loccoz
Advertiser's Supervisor	Gwenaëlle THEBAULT
Advertiser's Supervisor	Marianne Mairesse
Photographer	Vincent Desailly