Jeff Mard

Jeff Mard

Vice President, Innovation and Business Development at Cronin
Hartford, United States

About me

Always learning. Expert at connecting the dots. Known for transparency, experience and kindness. Hustling to drive new business while fostering innovation at CT's #1 independent agency: Cronin. ...

Positions

Vice President of Business Development
Reading, United States
April 2008 - April 2016 (8 years)
Manage roughly 70% of client activity at the Horizon Marketing Group.Oversee many critical aspects of client relationships, inclusive of: business development, ideation, project management and general quality assurance across all client deliverables. Select clients include Diageo, Citigroup, General Electric, MassMutual, FRAM and over a dozen different marketing agencies.Member of the senior leadership team at HMG, I play a key role in the continued evolution of HMG’s digital approach. This includes guidance for HMG's 2 SaaS products: Peer360 and School Dismissal Manager.
Vice President of Business Development
Peer360, a Horizon Marketing Group Company
April 2008 - April 2016 (8 years)
Manage key client relationships within the HMG subsidiary company Peer360 (an industry leading Email Marketing Service Provider – ESP).Oversee many critical aspects of client relationships, inclusive of: business development, ideation, project management and general quality assurance across all client deliverables. Select clients include General Electric, FRAM and over a dozen different marketing agencies.As a member of the senior leadership team at HMG, I play a key role in the continued evolution of HMG’s digital approach as a key contributor within the mobile marketing channel on the HMG Labs team.
Vice President of Business Development
School Dismissal Manager, a Horizon Marketing Group Company
April 2008 - April 2016 (8 years)
Responsible for developing, growing and maintaining strong relationships with innovators from all walks of life within the EdTech space.

Education

BA

1993 - 1997 (4 years)
I spent all four years living on the main campus at Rutgers College on the College Avenue campus in New Brunswick. I came to RU to wrestle and started off strong wrestling my first year. However, school got the best of me and I opted to hunker down and complete a dual major. <br><br>I graduated with honors and acquired both a Bachelor of Arts in Economics (Accounting focus) and a Bachelor of Science in Sports Management. As part of my tenure at Rutgers, I also completed a semester long internship working directly for the Athletic Director at Temple University in Philadelphia.<br><br>Rutgers was a terrific experience and I would highly recommend this university for anybody looking to for a challenging curriculum that offers a bevy of career paths for people unsure of what they want to do when they grow up.

BS

1993 - 1997 (4 years)
Internship with Temple University Athletic Department. Worked directly with the Athletic Director, his staff and select Univeristy alumni.

1989 - 1993 (4 years)
Somehow I managed to finish in the top 20% of my class and stay out of trouble.<br><br>From a sports perspective, I actually had the chance win multiple state championships in a few different sports. My true passion was wrestling in HS. However, I also dabbled in cross country, track (pole value) and golf.

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