John Walsh
Music at Rothco, part of Accenture Song
Dublin 7, Ireland
TitleMale
BriefWhile promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters.
Agency
Campaign Join us on the journey
Advertiser National Transport Authority
Brand Public Transport Behaviour 2018
PostedNovember 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Racism has no place on public transport
Story National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, racism has no place on public transport.
Media Type Print
Creative Director
Copywriter
Art Director
Illustrator
Typographer

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